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Thu, Feb 11 2010 10:00AM
2010 has arrived and that means Tax season is in full swing. In 2010 tax filers using online e-filing will continue to grow and tax filing will occur earlier in the season. These shifts in the industry are similar to trends of 2009, but due to the economic...
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Tue, Feb 02 2010 01:40PM
Over the last few years (in-fact year after year), website owners with traditional businesses have always felt that there must be "free" web traffic out there. Most have heard of the phrase "Search engine optimisation" (SEO) and probably...
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Mon, Dec 21 2009 02:37AM
It can drive you mad sometimes. You’ve spent days, maybe weeks agreeing on strategy, keywords and ad text with your client and they have finally said “Go!” You figure that’s the final hurdle; putting all those spreadsheets and...
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Tue, Nov 24 2009 11:30AM
All signs are that this Friday is going to be a big day for online retail. Shoppers are always looking to snag great deals. They'll be searching online, following Tweets and getting recommendations from friends about where to buy. But they'll...
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Mon, Sep 21 2009 01:26PM
This morning at OMMA Global New York , Scott Monty, Global Digital & Multimedia Communications Manager of the Ford Motor Company shared how Ford set out to be the most social automotive brand in 3 years and how they did it in only 6 months. First...
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Tue, Jul 07 2009 02:05AM
So “ bing ” is Microsoft’s new search engine. The layout is new and the results are really quite different. There will be a learning curve for advertisers as we all adapt to the new paradigm. However – here are a few things that...
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Sun, May 10 2009 05:00PM
In a perfect world, advertisers would continually be optimizing their pay per click campaigns by tweaking their ad copy, removing underperforming keywords and add new keywords to the mix. However, not many of us live in that perfect world and we tend...
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Sun, Apr 19 2009 02:13AM
Getting a site to rank in the organic listings of any search engine can take some time and it’s only half the battle. Once you’re there it’s important to know exactly what your Title Tag and Meta Description should be to get the best...
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Thu, Nov 27 2008 11:24AM
For 10 years I have been working with companies to optimize their websites to increase conversion rates. During this time, I’ve used what seems like dozens of web analytics tools. The insight that is available is incredible if you don’t make...
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Sun, Nov 16 2008 08:04PM
"We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing."...
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Mon, Nov 10 2008 01:29PM
We’re pleased to announce a trio of experts in the field of online marketing have accepted an invitation to impart some of their knowledge and wisdom on the adCenter Analytics Blog . Starting next Monday Jim Sterne , Bryan Eisenberg and Vanessa...