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Tue, Jan 24 2012 03:02AM
Nick James is founder of Fresh Business Thinking , the leading website for small-to-medium size businesses in the UK. Over 55% of traffic to Nick’s websites comes from search engines pointing queries to top quality ideas and information making Nick...
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Wed, Jan 11 2012 02:47PM
Heading in to CES 2012 a topic of particular interest to the Consumer Electronic and Digital Industries is the rise of tablets and how they fit into the device ecosystem. From a publisher and marketers perspective should we treat tablets as smartphones...
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Mon, Jan 09 2012 03:22PM
As my post explained on Friday , although this was Microsoft’s last keynote at the Consumer Electronics Show, we wanted to re-affirm Microsoft Advertising ’s commitment to continue partnering with advertisers and agencies at the event, and...
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Fri, Jan 06 2012 10:52AM
It’s that time of year again, when thousands of technology aficionados descend on Las Vegas for the annual Consumer Electronics show which starts on Monday. 2012 maybe the last year Microsoft has a booth and delivers a keynote speech, but as Frank...
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Wed, Jan 04 2012 09:00AM
It’s that time of year again. Your holiday vacation is over, but you’re already looking forward to the next one… if you live in the colder climates, no doubt you’re daydreaming of someplace warm and sunny. Although it might be...
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Wed, Dec 14 2011 01:28PM
One thing is clear: there is opportunity in the mobile/local space. Here at ILM West in San Francisco we’ve heard a lot of great numbers to prove this. But how can businesses take advantage of this opportunity? How do we navigate this new and quickly...
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Tue, Dec 13 2011 07:22PM
Today brought another great afternoon of sessions at ILM West in San Francisco . Of particular interest was the session about targeting in online advertising and discussion of “the proximity effect”. *** O’Hare, CEO and Founder of Local...
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Tue, Dec 13 2011 11:56AM
This morning at ILM West in San Francisco, Gillian Heltai (Senior Director with comScore) presented some great data on mobile usage in the US. The data reveals what she described as a “perfect storm” for local based services and advertising...
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Mon, Dec 12 2011 08:21PM
This afternoon at ILM West in San Francisco , the topic focused on online lead generation. Panel members included Adam Burrows (VP Business Development, ServiceMagic), Tom Higley (CEO, Local Matters), Pamela Springer (President and CEO, Manta), and Marco...
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Mon, Dec 12 2011 04:00PM
The first day of ILM West in San Francisco is under way with some great discussions about interactive local commerce. I’m a data guy, so my favorite session of the morning was the analysis of a digital advertising survey given to small businesses...
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Mon, Dec 12 2011 08:58AM
I’m psyched! Why am I psyched? I’m psyched because next week is the ILM West conference in San Francisco – and I will be there to cover all of the goodness for the Microsoft Advertising Community. Local digital advertising is no longer...
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Fri, Dec 09 2011 09:00AM
Like any marketing strategy, managing your social media presence takes a well balanced mix of knowing your audience, knowing what action you want them to take or what impression of your brand you want them to walk away with, and having the resources at...
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Wed, Dec 07 2011 01:32PM
Day 2 at SMX Social Media Marketing was dominated by discussion around measuring return-on-investment (ROI), a particularly elusive part of the marketing process. Though there was a lot of great recommendations on which key performance indicators should...
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Tue, Dec 06 2011 11:00AM
To kick off the Targeting Strategies for Facebook Ad Campaign session, Search Engine Land’s Pamela Parker shared an interesting factoid from eMarketer: Facebook is projected to command 7 out of 10 ad spend dollars within the next 5 yrs, that’s...
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Tue, Dec 06 2011 09:00AM
Arnie Kuenn’s background as an agency marketer differentiates his perspective on successful Facebook marketing from both Kevin Scholl and Drew Conrad in that instead of presenting tips specific to the ultimate goal of branding or sales, he was more...
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Mon, Dec 05 2011 07:54PM
As much as I would have loved to get this post out earlier in the day, my laptop has been conspiring against me since I arrived in Arizona yesterday, leaving me no access to the interwebs, save the live tweeting I was able to do via @adCenter on my phone...
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Mon, Dec 05 2011 03:02PM
When giving a brief profile of his target audience, Drew Conrad of internet retailer ZAGG.com said the mobile accessory company most wants to reach users who’re interested in gadgets, social media, who count sites like TechCrunch and Mashable among...
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Fri, Dec 02 2011 02:21PM
Whether you have two employees or two hundred, there’s no denying that marketing via social media channels offers a unique opportunity to not only get your message out to the digitally-connected masses, but to engage in direct conversations with...
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Wed, Nov 23 2011 04:25PM
Agency and marketing leaders from across Western Europe visited day 2 of Imagine London in the Microsoft Cardinal Place offices. Whereas yesterday the common theme was around the importance of storytelling today the focus was on the audience and how we...
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Tue, Nov 22 2011 08:47PM
Marc Bresseel, VP Global Marketing Microsoft Advertising opened Imagine London and set the theme for event. What do we see as the ‘new digital’, how does this enable brands to tell stories and why story telling is of importance. A mix of very...