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Mon, Mar 15 2010 03:09PM
On Monday, I went to the South by Southwest panel -- How Does an Advertising Pro Adapt to New Communication Techniques? I had been looking forward to this session. One of the presenters, Damon Brewster, had written an interesting blog post about why he...
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Mon, Mar 15 2010 05:21AM
Just a week to go until Search Engine Strategies in New York! The conference looks like being one of the best yet with keynote speeches by David Meerman Scott, Google’s Avinash Kaushik and our very own Yusuf Mehdi . Yigal Elnekave , Robyn Raybould...
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Sun, Mar 14 2010 11:19AM
Microsoft’s Chris Pendleton , the technical evangelist for Bing Maps, led a fascinating panel at South By Southwest on Sunday morning with map experts from Foursquare, Twitter, Navtec and Flickr talking about the future of mapping. The panelists...
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Sat, Mar 13 2010 04:32PM
Some of the things we’re doing with social media, sometimes in pursuit of profit, and sometimes in pursuit of more altruistic efforts to improve online community, can have some significant and unexpected consequences for users in terms of privacy...
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Sat, Mar 13 2010 03:25PM
I am in Austin, Texas at the SXSW Music, Film and Interactive Festival this weekend attending panels and moderating one of my own. I had a chance to sit in at a panel about “App-vertising.” The premise of the panel was the large and increasing amount...
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Fri, Mar 12 2010 05:04PM
200 people a day from around the world now add their awkward family photos to the Web site started by Mike Bender and Doug Chenack, www.awkwardfamilyphotos.com Mike and Doug talked about the past year since they hit on the idea during a visit home and...
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Thu, Mar 11 2010 12:16PM
I’ll be in Austin on Friday for the South By Southwest Interactive conference. It’s my first time at the conference but Microsoft has a great presence at SXSW again this year. Microsoft’s own danah boyd , an expert in social networking...
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Thu, Mar 11 2010 04:30AM
Below is a list of Microsoft speakers that will be out in force imparting marketing insight and best practice at OMMA Global in San Francisco next week. The event will be trying to answer some burning questions: “What effect will an UNBOUND Web...
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Thu, Mar 04 2010 04:50PM
Microsoft Advertising publishes a fascinating library of research and case studies in the online Research Library . I’d recommend that you spend an hour browsing there if you’re trying to learn some new best practices that will help in your...
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Thu, Mar 04 2010 08:00AM
Now that we're on to our third and final boot camp session, we know that 1) keyword research is the first step to getting your message right and 2) content is king and there are several ways to enhance copywriting for success with search marketing...
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Wed, Mar 03 2010 08:34PM
They claim it's "pretty simple". You can be the judge of that. Personally, I find copywriting almost as painful as my original thoughts of what "boot camp" would entail (see SMX West Search Marketing Boot Camp anyone? Keyword Research...
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Wed, Mar 03 2010 05:58PM
What’s new in mobile ads? How can advertisers exclude ads from displaying in legacy browsers? What improvements are planned to make international advertising easier? When will Microsoft allow more negative keywords? When will adCenter provide a...
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Wed, Mar 03 2010 05:40PM
Much research has been done to demonstrate the combined power of search and display. Here are some links to ClearSaleing , Eyeblaster and Microsoft research, for example. What made this panel at SMX West 2010 interesting is the best practices and advice...
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Wed, Mar 03 2010 03:35PM
This is my first time attending SMX West and my first search conference ever. The Paid Search session from this morning focused on customer segmentation and brought together diverse, yet very experienced and interesting speakers. It was insightful to...
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Wed, Mar 03 2010 01:56PM
The Bing Cashback program now has 1,200 active merchants, 44 million offers, and has distributed over $100 million in earned rewards for consumers. Meagan Rochelle, search solutions specialist for Cashback, offered those statistics to the audience at...
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Tue, Mar 02 2010 08:26PM
When you hear "Boot Camp", what comes to mind? For me, it's the thought of physical torment <g>. For some, perhaps an exhilarating test of physical endurance. For others, maybe something in between? Today, I participated in the SMX...
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Tue, Mar 02 2010 01:23PM
Continuing with the conference's theme of transformation, Darren Huston, CVP of Consumer and Online, Microsoft shared his thoughts what agencies and advertisers can do to stay ahead of the transformation. He compared it to the much needed forest fire...
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Tue, Mar 02 2010 11:59AM
Raj Kapoor, Global Director of Product Planning & Marketing for Mobile Advertising at Microsoft , predicts some compelling scenarios in the next 18 months with mobile search combined with display and PPC search campaigns. Raj participated in the SMX...
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Tue, Mar 02 2010 09:03AM
What’s Steve Ballmer’s favorite Bing feature? “I’ve fallen in love with our real-time search. I have a high schooler who plays basketball. If you want high school basketball scores, there’s nothing better than Bing Twitter search,” Ballmer told a crowd...
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Mon, Mar 01 2010 07:15PM
Transformation. What images does it bring to your mind? Change, excitement, new things, improvement over the current state, a little bit of anxiety about the unknown, growing pains, a Chevy Camaro from the movie "Transformers". After listening...