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Fri, Mar 19 2010 08:11AM
This Sunday in the US, the Discovery Channel will debut its highly anticipated 11-part series Life – and is getting the word out with help from Microsoft Advertising , in collaboration with PHD Media, Discovery's digital agency. From the makers...
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Tue, Mar 16 2010 08:00AM
On March 9 the new US MSN homepage made its debut offering search, news, local, and social networking – all in one place. I recently sat down with Bob Visse, General Manager of MSN Product Management, to capture his thoughts on the new, clean look of...
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Mon, Mar 15 2010 09:58AM
Last week, MSN UK announced the official launch of the MSN Video Player . In the 2nd in a series of interviews with Ashley Highfield, Microsoft UK’s MD & VP of our Consumer & Online division, he talks about the premise behind the new video experience...
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Thu, Mar 11 2010 12:16PM
I’ll be in Austin on Friday for the South By Southwest Interactive conference. It’s my first time at the conference but Microsoft has a great presence at SXSW again this year. Microsoft’s own danah boyd , an expert in social networking...
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Thu, Mar 11 2010 02:22AM
Last night saw the first Bing TV advert go live in the UK. In November, Bing UK reached an important milestone: we removed the beta tag having added innovative features like Visual Search , Categorised Search and Twitter Integration . Our user base has...
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Tue, Mar 02 2010 11:59AM
Raj Kapoor, Global Director of Product Planning & Marketing for Mobile Advertising at Microsoft , predicts some compelling scenarios in the next 18 months with mobile search combined with display and PPC search campaigns. Raj participated in the SMX...
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Fri, Feb 26 2010 03:27PM
James Deaker, director of publisher monetization excellence for Microsoft, will be leading a course for publishers March 25th in New York at the Interactive Advertising Bureau. He will be sharing best practices on pricing and inventory management. At...
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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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Thu, Feb 18 2010 08:58AM
The US Department of Justice and the European Commission have cleared the Microsoft|Yahoo! Search Agreement. This global search agreement is a major initiative between our companies to create a competitive choice in search advertising for advertisers...
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Thu, Feb 18 2010 06:59AM
Today, the US Department of Justice and the European Commission have both cleared the Microsoft - Yahoo! Search Agreement, a deal we’ve been working on for some while. If there’s one thing I heard over and over again from advertisers during...
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Sun, Feb 14 2010 05:43PM
The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006. We often get asked about how our team came about, how we have evolved and what our approach is to interacting...
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Fri, Feb 05 2010 09:18AM
The Bing Blog has the latest on Facebook and Microsoft . From their post: Facebook has been a close and valued partner of Microsoft for a number of years. We have worked together on several fronts all designed to create great experiences and services...
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Thu, Feb 04 2010 02:45PM
What began as a contest for young creatives at the Cannes Lions International Advertising Festival has resulted in a world premiere video on World Cancer Day ! Last June, we gathered some of the best young creative minds in the industry at our Games Advertising...
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Thu, Jan 28 2010 06:45AM
Today, at 3pm GMT, the MSN UK Gaming Channel saw a bit of advertising history - the first interactive rich media ad built completely on our Silverlight platform. In true “One Microsoft” style, Microsoft Advertising in the UK has worked with...
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Mon, Jan 25 2010 05:51AM
Always nice to come in on a Monday morning to see numbers like these. Friday saw a press release from comScore that shows December 2009 was a bumper month for the search industry, with consumers around the world conducting a phenomenal 131 billion searches...
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Fri, Jan 15 2010 01:55AM
comScore announced last night that our ad network was the fastest growing year-on-year from December 08 to December 09. The press release shows our unique users grew in the US a whopping 31% to 165M at the end of last year from 126M the year before. comScore...
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Wed, Dec 09 2009 02:09PM
Recently my team conducted some pretty fascinating research comparing the advertising impact of campaigns on Xbox LIVE to traditional video including TV. If you've been following the trade news today, you may have seen the announcement . The study...
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Wed, Dec 02 2009 08:00AM
After a rough year for retailers, it looks like things are perking up for the holidays, especially on Bing. According to the SearchIgnite Mid Q4 Search Marketing Report published last week, in the first half of Q4 conversion rates were up across all major...
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Wed, Nov 18 2009 06:23AM
Over 200 advertiser and agency folks joined the Massive team and our game publisher partners last Thursday night at the Allen Room, home of Jazz at Lincoln Center, for the second annual Microsoft Advertising Gaming Upfront event, showcasing content available...
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Thu, Nov 12 2009 03:00PM
Tackling search overload in the UK Whilst the internet has drastically grown in depth and complexity over the last decade, search engines had not followed the same evolution, leaving users with ten blue links to find their way in this always more complex...