-
Mon, Jan 30 2012 09:43AM
Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie...
-
Thu, Jan 19 2012 08:26AM
This week, amid the Hollywood glitz and glamour of Sundance, the world-renowned independent film festival in Park City, Utah, there is one incredible screening that I cannot wait to attend. A few months ago I announced the global launch of the ‘In...
-
Thu, Jan 12 2012 10:32AM
Having just returned from my first CES, I want to share some of my key observations from an advertising perspective. First and foremost, I was struck most by the incredible density of both brand clients and agency partners in attendance. Marketers and...
-
Mon, Jan 09 2012 07:48PM
The timing of the Consumer Electronics Show in early January always makes it a perfect place to reflect on the past year and consider what’s to come. As I read and listen to all the news from this year’s show , it reminds me just how much...
-
Mon, Jan 09 2012 03:22PM
As my post explained on Friday , although this was Microsoft’s last keynote at the Consumer Electronics Show, we wanted to re-affirm Microsoft Advertising ’s commitment to continue partnering with advertisers and agencies at the event, and...
-
Thu, Dec 22 2011 05:59AM
The open road means so much, to so many. To me, the thought of it brings back nostalgic memories of cross country trips with my family, road trips with friends to see bands play, and summer camping trips in our national parks. Chevrolet wanted people...
-
Wed, Dec 14 2011 09:12PM
With a New Year approaching, we typically take time to reflect on the past year and make resolutions for the coming one. For me, I’ve been taking stock of my first six months in this role and the world of digital advertising. In the conversations...
-
Mon, Dec 12 2011 03:06AM
MSN and Hearst are dishing out a tasty new look and feel on www.delish.com , sure to whet the appetite of Delish fans. We’ve spiced up the visual appeal including the logo and site header, improved navigation, and new features making engagement...
-
Wed, Dec 07 2011 05:05PM
Yesterday, my colleagues in Windows shared the monetization opportunities that will be available for developers within the Windows 8 app ecosystem (link below!). One of those opportunities will be the ability to advertise in Windows 8 apps. As you can...
-
Mon, Dec 05 2011 06:15AM
On Sunday, December 4, 2011 Microsoft announced the launch of an all-new Xbox 360 experience , which will go live on Tuesday, December 6, 2011. By now there has already been a lot of buzz about the launch including the first group of new, custom entertainment...
-
Wed, Nov 30 2011 12:30PM
Today, I have the pleasure of presenting at AppNation in San Francisco, California with Elbert Perez, an independent XNA Windows Phone developer. Elbert has quickly become a prolific XNA game developer with a strong community of players. Elbert has been...
-
Thu, Nov 17 2011 09:34AM
Consumers are looking more and more to mobile as a key part of the shopping experience. As a result, retailers are adjusting how they approach their marketing mix. Although change can be difficult and sometimes scary, Target took a chance and embraced...
-
Tue, Nov 15 2011 07:12PM
Today, Microsoft Advertising is announcing that it has signed a global commercial agreement with Mojiva Inc. Under the terms of the deal, Microsoft Advertising will integrate Mojiva’s Mocean Mobile platform into our existing suite of digital advertising...
-
Tue, Nov 08 2011 02:54PM
Earlier today, we formally announced a display advertising partnership agreement with Yahoo! and AOL. This agreement was the subject of much rumor and speculation over the last month and a half, but it wasn’t until just this week that we actually...
-
Tue, Nov 08 2011 10:12AM
Incredible. It’s not a timid word, is it? A handful of the alphabet builds one word that has described millions stories. It has been used to describe artistic masterpieces, notes that have stirred emotion and experiences that have inspired. Where...
-
Mon, Oct 31 2011 09:54AM
Over the past week, TV show ‘The X Factor’ – produced by TV mogul Simon Cowell – has prompted a flurry of thought-provoking stories on both sides of the Atlantic from some of the ad industry’s leading commentators. What’s...
-
Mon, Oct 24 2011 09:00AM
What was the best day of your life? The day you got married, graduated from college, or had your first child? Now you can share your best life stories with MSN using the first ever sponsored Mosaic, which combines creativity with technology to deliver...
-
Thu, Oct 06 2011 09:39AM
Today, I presented an exciting new study at Ad Week in New York that takes a fresh look at the consumer purchase journey. Over the years, we’ve spent a lot of time tracking how shoppers journey from the research phase through to post-purchase. But...
-
Thu, Oct 06 2011 07:14AM
Every so often, you realize that you’re part of a “tipping point” moment. This particular moment is about the transformation of TV from a one-size-fits-all passive experience to a personalized, social and irresistibly interactive experience...
-
Wed, Oct 05 2011 12:54PM
Wow, what a great couple of days it has been in NYC here at Advertising Week ! I always tell people that one of the best parts of my job is when I get to roll up my sleeves and interact with customers and other thought leaders, within and outside Microsoft...