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Mon, Mar 15 2010 05:21AM
Just a week to go until Search Engine Strategies in New York! The conference looks like being one of the best yet with keynote speeches by David Meerman Scott, Google’s Avinash Kaushik and our very own Yusuf Mehdi . Yigal Elnekave , Robyn Raybould...
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Thu, Feb 18 2010 02:05AM
I never tire of hearing Jim Sterne speak at conferences. Known as the “Godfather of online marketing”, he’s president of the Web Analytics Association , a prolific author of books on web metrics and he’s even found time to blog...
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Wed, Feb 17 2010 09:53AM
While Mel Carson moderates 'Social Media and the Marketing Mix' in the auditorium next door, I attend the last session of the day, Developing Great Content, moderated by Matthew Bailey (SES Advisory Board & President, Site Logic Marketing...
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Wed, Feb 17 2010 07:09AM
We kick off the second session of the day with Lisa Myers, a 10-year veteran of SEO and PPC and CEO of Verve Search , talking about the fundamentals of Social Media and how to approach this as a first-timer, how to drive a compelling campaign and how...
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Wed, Feb 17 2010 01:57AM
We’re at a search conference, but search has no point if customers come to your site and can’t find what they’re looking for. If your site is badly constructed or not designed with conversion in mind, you might as well give up. Traffic...
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Tue, Feb 16 2010 11:58PM
Hundreds of people braved the wet and cold weather yesterday to attend day 1 at Search Engine Strategies in North London. Any one who came in from the freezing elements would have had their cockles warmed by the keynote from Avianash Kaushik, who wowed...
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Tue, Feb 16 2010 08:44AM
Next up on the Search Engine Strategies London 2010 agenda for me was seeing Matt Bailey of SiteLogic give us a really top-to-bottom overview on the basics of Search Engine Optimisation. His clarity and amount of presentation energy is quite something...
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Tue, Feb 16 2010 07:24AM
Given the recent progress made with the development of Bing in the UK, it's only fair that we spent some time taking the product for a spin and reminding folks about the opportunity we see in the Search space here at Search Engine Strategies London...
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Tue, Feb 16 2010 04:40AM
We've just been in the Introduction to Analytics session here at Search Engine Strategies London 2010 . This jumped out of the agenda for me and is a subject area which is very dear to my team's heart at Microsoft! Very soon after we launched...
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Sun, Feb 14 2010 05:43PM
The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006. We often get asked about how our team came about, how we have evolved and what our approach is to interacting...
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Sun, Feb 07 2010 09:39AM
With just over a week to go till Search Engine Strategies in London, our team have been putting their finishing touches to their presentations. Peter’s session on Bing on the 1st day is really one that’s not to be missed. From the conference...
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Wed, Feb 03 2010 11:54AM
With the search engine marketing conference season well under way on both sides of the pond , I caught up with Danny Sullivan – editor in chief at Search Engine Land – to chat about his team's upcoming event in March in Santa Clara. What...
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Tue, Feb 02 2010 01:40PM
Over the last few years (in-fact year after year), website owners with traditional businesses have always felt that there must be "free" web traffic out there. Most have heard of the phrase "Search engine optimisation" (SEO) and probably...
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Wed, Jan 27 2010 08:06AM
London is bracing itself for Search Engine Strategies this year. The conference and expo, which runs from 16th to the 19th of February, is always well attended by delegates and speakers from all over the UK and, indeed, the world. We’ll be there...
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Tue, Dec 22 2009 04:24AM
These 'highlights of the past year, hopes for the next' blog posts seem to be very popular at the moment, so here's some of mine and thoughts about next year's direction. First up has to be the unveiling of Bing - possibly Microsoft's...
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Tue, Dec 08 2009 07:51AM
We’re always talking about how integrated marketing is crucial to success in an online/offline world, making sure that you have a consistent message across the multiple platforms and devices your target audience is bound to be interacting with....
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Thu, Nov 12 2009 11:06AM
Took me a while to get this video up due to some user error with my flip video camera, but enjoy this conversation with one of the industry leaders in marketing. I’ve always enjoyed my interactions with David Sable and his insight into marketing...
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Sun, Nov 08 2009 01:39PM
Feed Your Brain, Part III: Advanced Analytics Well ad:tech saved some of the best for last here at ad:tech New York . In part III of 'Feed Your Brain' two presentations were featured and each explored how advanced analytics can be leveraged to...
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Fri, Nov 06 2009 11:05AM
Moritz Loew, Sr Director of Sales for MSNBC & senior leaders from Yahoo! , Hill Holiday , Eyeblaster discussed the current state of display advertising at ad:tech in new York this week. The current state seems to be missing a way of effectively communicating...
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Fri, Nov 06 2009 02:28AM
At 12pm on Thursday amidst tweeters, bloggers, and marketers, I found myself at the adTech New York Digital Media Strategy session called Digital Branding: Measuring the Effectiveness of Online Brand Advertising. The speakers at this session included...