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Sat, Jun 11 2011 08:00PM
We’ve just come to the end of the fifth IAB Interact Congress in Barcelona and it’s been a very interesting and rewarding couple of days. Interact brought 400 delegates from the online advertising industry together to discuss thoughts, plans...
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Fri, May 13 2011 04:00AM
On the 16 th and 17 th of May we won’t be in our office but somewhere between the well-heeled London neighbourhoods of South Kensington and Chelsea. Obviously we won’t be shopping nor lunching and not even sunbathing in nearby Hyde Park or...
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Wed, Feb 23 2011 10:40AM
This year I’m attending my first “Search Conference” at SES London. It seems the best place to be if you want to network with European search marketing professionals, learn about search and hear great speakers. Yesterday, I attended...
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Tue, Feb 22 2011 12:23PM
We are at SES London! We’ve turned up at a great location at the Queen Elizabeth II Conference Centre, right in the heart of the city. Westminster Abbey and the Big Ben are beautiful backdrops to this great annual search event. Over the next few...
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Wed, Jan 05 2011 01:41AM
This is a popular post! If you want to speak to someone about Social Media, please Contact Us . It’s impossible not to be excited about the the opportunities open to digital advertisers right now. 2010 saw the rise of smartphones, the continued...
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Wed, Aug 18 2010 10:56AM
SES San Francisco kicked off with a bang yesterday and a couple of the sessions I attended focused on developing great content and optimizing that content, or in other words, how to create and then distribute relevant and valuable content to your customers...
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Thu, Jun 10 2010 05:10PM
In the spring of 2008, years of research including but not limited to cross-site duplication, search and display synergy and navigational search culminated in the development and production of Engagement Mapping , the first fully-integrated conversion...
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Mon, Apr 26 2010 03:05AM
If you think that SEO has gotten complex over the last 12 months, this is going to blow your mind. 20 years or so ago, shortly after leaving University in London, I found myself as part of a Microsoft focus group. At the time I wrote mystery games and...
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Wed, Mar 24 2010 08:29AM
We like Matt Van Wagner . An industry veteran, he’s always a force of friendly and positive energy at any conference he attends. Just before his session he told me this was going to be the best presentation he’s ever given - “53 years...
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Tue, Mar 23 2010 02:31PM
It’s so important to think about where search fits into your overall marketing plans. Whether you have the kind of budgets to advertise on TV, or you’re a small business with multiple channels to ply your trade, keeping an eye on, and having...
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Mon, Mar 15 2010 05:21AM
Just a week to go until Search Engine Strategies in New York! The conference looks like being one of the best yet with keynote speeches by David Meerman Scott, Google’s Avinash Kaushik and our very own Yusuf Mehdi . Yigal Elnekave , Robyn Raybould...
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Thu, Feb 18 2010 02:05AM
I never tire of hearing Jim Sterne speak at conferences. Known as the “Godfather of online marketing”, he’s president of the Web Analytics Association , a prolific author of books on web metrics and he’s even found time to blog...
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Wed, Feb 17 2010 09:53AM
While Mel Carson moderates 'Social Media and the Marketing Mix' in the auditorium next door, I attend the last session of the day, Developing Great Content, moderated by Matthew Bailey (SES Advisory Board & President, Site Logic Marketing...
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Wed, Feb 17 2010 07:09AM
We kick off the second session of the day with Lisa Myers, a 10-year veteran of SEO and PPC and CEO of Verve Search , talking about the fundamentals of Social Media and how to approach this as a first-timer, how to drive a compelling campaign and how...
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Wed, Feb 17 2010 01:57AM
We’re at a search conference, but search has no point if customers come to your site and can’t find what they’re looking for. If your site is badly constructed or not designed with conversion in mind, you might as well give up. Traffic...
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Tue, Feb 16 2010 11:58PM
Hundreds of people braved the wet and cold weather yesterday to attend day 1 at Search Engine Strategies in North London. Any one who came in from the freezing elements would have had their cockles warmed by the keynote from Avianash Kaushik, who wowed...
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Tue, Feb 16 2010 08:44AM
Next up on the Search Engine Strategies London 2010 agenda for me was seeing Matt Bailey of SiteLogic give us a really top-to-bottom overview on the basics of Search Engine Optimisation. His clarity and amount of presentation energy is quite something...
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Tue, Feb 16 2010 07:24AM
Given the recent progress made with the development of Bing in the UK, it's only fair that we spent some time taking the product for a spin and reminding folks about the opportunity we see in the Search space here at Search Engine Strategies London...
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Tue, Feb 16 2010 04:40AM
We've just been in the Introduction to Analytics session here at Search Engine Strategies London 2010 . This jumped out of the agenda for me and is a subject area which is very dear to my team's heart at Microsoft! Very soon after we launched...
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Sun, Feb 14 2010 05:43PM
The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006. We often get asked about how our team came about, how we have evolved and what our approach is to interacting...