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Mon, Mar 15 2010 05:21AM
Just a week to go until Search Engine Strategies in New York! The conference looks like being one of the best yet with keynote speeches by David Meerman Scott, Google’s Avinash Kaushik and our very own Yusuf Mehdi . Yigal Elnekave , Robyn Raybould...
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Sun, Mar 14 2010 11:19AM
Microsoft’s Chris Pendleton , the technical evangelist for Bing Maps, led a fascinating panel at South By Southwest on Sunday morning with map experts from Foursquare, Twitter, Navtec and Flickr talking about the future of mapping. The panelists...
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Sat, Mar 13 2010 03:25PM
I am in Austin, Texas at the SXSW Music, Film and Interactive Festival this weekend attending panels and moderating one of my own. I had a chance to sit in at a panel about “App-vertising.” The premise of the panel was the large and increasing amount...
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Wed, Mar 03 2010 12:00PM
We’ve been blogging a lot about digital creativity , and we can’t get enough of some of the great online execution opportunities that brands present us in the display field everyday. On our advertising site, we have an Ad Gallery which showcases...
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Tue, Mar 02 2010 11:59AM
Raj Kapoor, Global Director of Product Planning & Marketing for Mobile Advertising at Microsoft , predicts some compelling scenarios in the next 18 months with mobile search combined with display and PPC search campaigns. Raj participated in the SMX...
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Tue, Mar 02 2010 06:30AM
Is this the year of mobile? That’s a question I’ve been asked every year since I joined Microsoft in 2005. And while I’m not a medium, what I will say is that the increasing use of mobile phones for everyday tasks like surfing the web...
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Wed, Feb 24 2010 07:30AM
We’ve been writing a few posts recently about creative campaign executions in the UK and US and wanted to highlight some from Asia. Below are three great examples of how display advertising can be engaging, have a “wow” factor and generate...
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Sun, Feb 14 2010 05:43PM
The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006. We often get asked about how our team came about, how we have evolved and what our approach is to interacting...
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Tue, Feb 02 2010 07:30AM
Today we have launched full HTML device targeting, which allows advertisers to easily target mobile display ads to the group of all handsets that have the capability to render full HTML sites including those sites developed for the PC web. These phones...
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Thu, Jan 28 2010 06:45AM
Today, at 3pm GMT, the MSN UK Gaming Channel saw a bit of advertising history - the first interactive rich media ad built completely on our Silverlight platform. In true “One Microsoft” style, Microsoft Advertising in the UK has worked with...
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Wed, Jan 27 2010 08:06AM
London is bracing itself for Search Engine Strategies this year. The conference and expo, which runs from 16th to the 19th of February, is always well attended by delegates and speakers from all over the UK and, indeed, the world. We’ll be there...
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Tue, Jan 26 2010 11:57PM
So this is what writing a blog feels like :-) The Who (as in "who the heck are you?") My name is Jeremy Grubaugh. I'm currently the Creative Director for Microsoft's Branded Entertainment and Experience Team and primarily responsible...
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Mon, Jan 18 2010 09:00AM
Just before the holidays we announced we’d re-designed our advertising sites, adding a few more bells and whistles to make it easier and more intuitive for you to find information about all our advertising products and services. Today, I’ll...
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Tue, Jan 12 2010 04:13AM
Back now to a freezing cold London, I’ve been reflecting on sunny Vegas & what I learned at the Digital Hollywood sessions at CES . The last two tracks I attended on Friday were The NexGen Entertainment Home Experience and Hollywood and Media...
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Thu, Jan 07 2010 06:54PM
Well if the scrum to get through the doors this morning here at the Consumer Electronics Show in Las Vegas was anything to go by, what was on offer from the 2.5K exhibitors better have been good………......and it was! This is my first...
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Wed, Jan 06 2010 10:50PM
So Day 1 is over here at CES in Las Vegas . Steve Ballmer, Microsoft’s CEO, has just stepped off stage after his keynote in which he talked about the successes of 2009 – the Windows 7 launch, Zune HD and the unleashing of our new decision...
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Tue, Jan 05 2010 10:48AM
Happy New Year everyone! While we’re gearing up to bring you even more useful content from different corners of Microsoft Advertising in 2010, we thought it’d be interesting to showcase the Top 7 blog posts of 2009 for your delectation! Microsoft...
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Fri, Dec 18 2009 12:48AM
We’re often drawing advertisers’ attention to rich, engaging digital executions like the Pepsi Max and Ford Play it 4-Ward campaigns and today's homepage takeover of MSN UK for the movie Avatar is yet another great example, except this...
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Thu, Dec 17 2009 04:20AM
Big question for everyone is will we ever really lose the edge that comes with being on the complete brink of disaster? Do we ever get to fully breathe again or will we always have a bit of awkward uneasiness to every day? In 2009 we at Microsoft went...
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Tue, Dec 15 2009 06:50AM
The new year will not even be one week old before we're back on the road, this time in Las Vegas for the Consumer Electronics Show and Digital Hollywood between 6th and 9th of January. As well as a keynote speech from our CEO, Steve Ballmer, we have...