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Wed, Feb 01 2012 10:00AM
Last year was a pretty busy one across the board for all the teams that touch adCenter. Not only were our development teams hard at work rolling out new features and functionality in both the UI and tools, the Customer and Partner Experience team also...
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Mon, Jan 30 2012 09:43AM
Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie...
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Tue, Dec 13 2011 07:22PM
Today brought another great afternoon of sessions at ILM West in San Francisco . Of particular interest was the session about targeting in online advertising and discussion of “the proximity effect”. *** O’Hare, CEO and Founder of Local...
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Tue, Dec 13 2011 11:56AM
This morning at ILM West in San Francisco, Gillian Heltai (Senior Director with comScore) presented some great data on mobile usage in the US. The data reveals what she described as a “perfect storm” for local based services and advertising...
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Fri, Dec 02 2011 06:15AM
Monday 28 th November 2011 saw the much anticipated Nokia Lumia launch event at Southbank in London. Having heard the hype I had to go! My friends and I headed down to Southbank at around 7pm and the bank was already starting to bustle; half an hour prior...
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Tue, Nov 15 2011 07:12PM
Today, Microsoft Advertising is announcing that it has signed a global commercial agreement with Mojiva Inc. Under the terms of the deal, Microsoft Advertising will integrate Mojiva’s Mocean Mobile platform into our existing suite of digital advertising...
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Wed, Sep 28 2011 03:00PM
Greetings adCenter Community! As a part of our team’s ongoing commitment to understand and respond to customer needs, we’re expanding our normal internal evaluation process to our customers and would like to invite you to take part as a beta...
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Thu, Sep 22 2011 10:00PM
Local commerce has always been anchored in establishing ongoing relationships between retailers and customers, and giving back to the community. Microsoft Advertising is dedicated to empowering meaningful relationships between customers and the merchants...
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Thu, Sep 15 2011 12:01PM
A lot of people in the industry have said that mobile search advertising will one day be larger than the PC. While I’m sure that day is not too far in the future, during today’s Mobile Search Ads panel discussion, I focused on what consumers...
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Wed, Sep 14 2011 04:02PM
In this clip, we travel back to Cannes where Kaila Lightner talks with Microsoft Asia General Manager Jason Scott on mobile opportunities in Asia. In a large market that is home to over 2,000 languages, brands have a unique challenge on their hands when...
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Thu, Aug 18 2011 04:33PM
Mobile marketing is already big and it’s going to be huge. But is it just a bunch of male tech geeks using these phones to look up the GoDaddy girl during the Super Bowl? Paul Cushman of Yahoo says, “No, we’re beyond that” and...
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Wed, Aug 17 2011 10:20AM
In this clip, Kaila Lightner interviews Thierry on the pier outside our beach club at this year’s Cannes Lions Festival of Creativity in the south of France. I love his mantra of always being curious when asked about where he gets his creative inspiration...
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Mon, Jul 18 2011 06:00AM
Since the launch of Windows Phone 7 last year, app developers have been monetizing their Windows Phone 7 apps with the Microsoft Advertising Ad SDK for Windows Phone 7, which is powered by the industry’s first, real-time bidded Mobile Ad Exchange...
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Wed, Jul 06 2011 04:35PM
A few weeks ago we announced a preview of our local PC and mobile ad offerings for Bing and Yahoo! via adCenter. As of this week, radius targeting is live for search ads on PC and for mobile devices in all adCenter markets. Now, Bing and Yahoo! Search...
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Tue, Jun 28 2011 01:38AM
I am pleased to announce the expansion of Microsoft Advertising’s mobile rich media solutions in the UK, France, Germany, Italy, and Spain with the addition of a new partner, EyeWonder . This partnership not only complements Microsoft Advertising’s...
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Mon, Jun 27 2011 02:06PM
Download the latest version of the Microsoft Advertising SDK from the Microsoft Download Center here . Read the announcement on the PubCenter Forum . You canalsofind the latest documentation in the MSDN Library . Code samples to download are available...
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Thu, Jun 23 2011 04:08PM
This is a follow up to an earlier blog post of mine where I asked "can you have two different types of ads in one app?" The short answer is yes, you can have different ad units displaying different ads in your Windows Phone app. UPDATE – As...
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Mon, Jun 13 2011 12:30AM
Welcome to the 25th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Today’s video brings us a few precious minutes with Quentin George, Chief Digital Officer at Mediabrands on some thought-provoking opinions about who...
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Tue, Jun 07 2011 08:18AM
Welcome to the 21st video in our Ad Vision series of interviews leading up to Cannes Lions 2011! We kick off our final 10 interviews with industry expert Kelly Bennett, VP of Interactive Marketing at Warner Brothers. We ask Kelly what he considers most...
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Mon, Jun 06 2011 08:00AM
With more than 650 million mobile searches each month on Yahoo! and Bing, it's easy to see why online marketers are interested in tapping the power of mobile search to better reach these highly engaged, highly motivated users. But are your mobile...