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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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Thu, Dec 03 2009 03:16AM
When we’re out and about at conferences and events we often get asked where people can find out more about our advertising products and services. Well we’re lucky that Microsoft encourages everyone to be an advocate and evangelist and you...
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Mon, Nov 09 2009 05:17PM
The What’s New in adCenter page on advertising.microsoft.com includes an overview of the top five features from the Fall 2009 upgrade and includes a tutorial that takes you through the changes. There’s an adCenter Desktop tutorial as well...
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Thu, Oct 08 2009 12:30PM
As return-on-investment (ROI) becomes more of a priority in this lean and mean economy, interest in and spending on search engine marketing (SEM) continues to grow in spite of smaller advertising budgets. As the folks over at Search Engine Marketing Professionals...
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Wed, Oct 07 2009 10:49AM
As one of the consequences of the challenging economic climate we're all experiencing right now, we've all been tasked with reevaluating the value of advertising - not just digital, but as a whole. Whether this manifests itself in terms of lower...
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Wed, Sep 23 2009 06:05PM
Yesterday, I caught up with Darren Huston , CVP of Microsoft’s Consumer & Online organization, to chat about his presentation - Harnessing Social Media To Fuel Your Marketing Plans - at OMMA Global here at Advertising Week in New York. In the 6 minute...
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Wed, Sep 23 2009 09:03AM
Back again for round two of ad:tech London at Olympia. Today, like yesterday has seen a steady stream of people to the exhibition and the Microsoft Advertising stand. So what do people want to know about Microsoft Advertising? Majority of the queries...
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Thu, Sep 10 2009 09:05AM
We’ve heard from our advertisers that you’d like an easier way to see if your ad is showing on Bing. So, we’ve created Ad Preview, a new feature that can help you confirm that your search ad is appearing. Instead of searching on Bing...
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Fri, Sep 04 2009 03:18AM
Update: You can now catch up on all the news and coverage from AdWeek on our social media hub where you'll find videos, photos, Tweets and blog posts following all the action: Advertising Week 2009 As I mentioned on Tuesday , Microsoft Advertising...
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Tue, Sep 01 2009 08:00AM
2009 has been a busy year on the Microsoft Advertising Community blog as well as at Microsoft. Microsoft Advertising has great resources for new and current advertisers who are advertising with adCenter. Today, I am sharing my personal collection of resourceful...
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Wed, Jul 29 2009 08:12AM
Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive...
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Fri, Jun 12 2009 04:19PM
Symptoms In adCenter Reporting API V6/V5.1, some customers using the open-source SharpZipLib library (for .Net) to unzip the reports have reported issues when unzipping the file. Specifically, the method ZipInputStream.GetNextEntry() throws an exception...
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Mon, May 25 2009 06:43AM
adCenter Help has been updated to reflect new features in the Spring 2009 Upgrade . New topics include About default and nondefault bids and Prevent ads from appearing on specific websites ; updated topics include Create a campaign (new campaign-level...
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Wed, May 13 2009 03:46PM
The version 6 release announcement for adCenter API users is being sent to your e-mail today: We recently released the new Microsoft adCenter API Version 6 to the API Production environment. The newest features from the adCenter Spring 2009 Upgrade and...
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Fri, May 08 2009 05:52AM
Everyone’s feeling the pinch at the moment, and advertising budgets are no exception, with more focus on ROI and value for money than there’s been for a long time. Obviously search engine marketing is one of the key channels for the canny advertiser ...
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Tue, Apr 21 2009 09:36AM
Just catching up after a few weeks in North America at various conferences and internal meetings and I remembered a great presentation at SES New York by Jack Flanagan - EVP at comScore It’s never easy to be given the whole stage to yourself at one of...
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Mon, Apr 06 2009 06:20PM
At most large corporations the people who do SEO wear helmets made from colanders lined with aluminum foil to protect their brains from alien tampering while the folks who do PPC cast yarrow stalks and consult the I Ching for auspicious keywords. That...
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Tue, Mar 31 2009 01:17PM
This 6-minute video covers the basics of analyzing SOAP messages when making calls to the adCenter API. The audience would be those individuals already using the adCenter API and wishing to learn how to effectively troubleshoot and analyze their SOAP...
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Thu, Mar 12 2009 01:30AM
The Microsoft adCenter Analytics Beta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009. Please note that all hosted services...
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Tue, Mar 10 2009 05:00AM
The UK & Ireland celebrate Mother’s Day this year on the 22 nd of March. The US and many other countries will follow on the 10 th of May. From its noble origins as a day to honour one’s mother with -- for example -- a nice breakfast in...