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Wed, Mar 03 2010 12:00PM
We’ve been blogging a lot about digital creativity , and we can’t get enough of some of the great online execution opportunities that brands present us in the display field everyday. On our advertising site, we have an Ad Gallery which showcases...
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Wed, Feb 24 2010 07:30AM
We’ve been writing a few posts recently about creative campaign executions in the UK and US and wanted to highlight some from Asia. Below are three great examples of how display advertising can be engaging, have a “wow” factor and generate...
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Tue, Feb 23 2010 01:42PM
Like millions of people around the world, I recently donned my retro-cool 3D glasses and immersed myself in the experience that is Avatar , James Cameron's groundbreaking 3D film. And while I watched Avatar as a movie fan, I also found myself thinking...
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Sun, Feb 14 2010 05:43PM
The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006. We often get asked about how our team came about, how we have evolved and what our approach is to interacting...
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Mon, Feb 08 2010 04:05PM
In this post I'm going to explore in more detail a theme I've touched on a couple of times before in Facts Are Stubborn Things and Games Advertising Takes Center Stage . And at the risk of sounding insulting - my apologies in advance! - I'm...
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Thu, Feb 04 2010 02:45PM
What began as a contest for young creatives at the Cannes Lions International Advertising Festival has resulted in a world premiere video on World Cancer Day ! Last June, we gathered some of the best young creative minds in the industry at our Games Advertising...
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Mon, Feb 01 2010 07:03AM
Following on from our announcement of the 1st ever Silverlight ad on MSN UK last week , I wanted to showcase another innovative use of technology to reach audiences while they play games online. Targeting 15-34 year old male demographic, the advertising...
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Thu, Jan 28 2010 06:45AM
Today, at 3pm GMT, the MSN UK Gaming Channel saw a bit of advertising history - the first interactive rich media ad built completely on our Silverlight platform. In true “One Microsoft” style, Microsoft Advertising in the UK has worked with...
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Tue, Jan 26 2010 11:57PM
So this is what writing a blog feels like :-) The Who (as in "who the heck are you?") My name is Jeremy Grubaugh. I'm currently the Creative Director for Microsoft's Branded Entertainment and Experience Team and primarily responsible...
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Mon, Jan 18 2010 09:00AM
Just before the holidays we announced we’d re-designed our advertising sites, adding a few more bells and whistles to make it easier and more intuitive for you to find information about all our advertising products and services. Today, I’ll...
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Tue, Jan 12 2010 04:13AM
Back now to a freezing cold London, I’ve been reflecting on sunny Vegas & what I learned at the Digital Hollywood sessions at CES . The last two tracks I attended on Friday were The NexGen Entertainment Home Experience and Hollywood and Media...
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Thu, Jan 07 2010 06:54PM
Well if the scrum to get through the doors this morning here at the Consumer Electronics Show in Las Vegas was anything to go by, what was on offer from the 2.5K exhibitors better have been good………......and it was! This is my first...
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Thu, Jan 07 2010 07:42AM
As the world's largest trade show gets underway, marketers, publishers, and game developers gathered to share their insights and predictions for the future. Today's Game Power panel was one of the first sessions in a series of workshops at the...
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Wed, Jan 06 2010 10:50PM
So Day 1 is over here at CES in Las Vegas . Steve Ballmer, Microsoft’s CEO, has just stepped off stage after his keynote in which he talked about the successes of 2009 – the Windows 7 launch, Zune HD and the unleashing of our new decision...
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Tue, Jan 05 2010 10:48AM
Happy New Year everyone! While we’re gearing up to bring you even more useful content from different corners of Microsoft Advertising in 2010, we thought it’d be interesting to showcase the Top 7 blog posts of 2009 for your delectation! Microsoft...