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Mon, Jan 30 2012 09:43AM
Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie...
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Mon, Dec 05 2011 06:15AM
On Sunday, December 4, 2011 Microsoft announced the launch of an all-new Xbox 360 experience , which will go live on Tuesday, December 6, 2011. By now there has already been a lot of buzz about the launch including the first group of new, custom entertainment...
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Wed, Oct 26 2011 01:33PM
The future of the consumer home and the future of the living room is something Microsoft has been passionate about for more than a decade. While there are transformative technologies in development that will create opportunities for you to engage and...
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Mon, Oct 24 2011 02:19PM
With over a dozen talks, conferences, and panels dedicated to revealing its future opportunities, the discussion revolving around mobile advertising held a significant spotlight during Advertising Week . Of these sessions, perhaps most compelling was...
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Wed, Sep 28 2011 02:45PM
We caught up with KRAFT’s Chrystel Barranger during Cannes and talked to her about what inspires her, digital marketing and how it’s beginning to fully integrate with more traditional forms of media. In addition to being inspired by the spectacular scenery...
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Mon, Aug 15 2011 05:16AM
Ever wonder what it would be like to talk to the people behind the scenes on your favourite feature film? Last week, six journalists and bloggers across Europe found out what that was like. They were the handful of people who participated in the world’s...
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Wed, Aug 03 2011 10:42AM
This week’s Ad Vision interview is with Boondoggle's Tom De Bruyne, who gives Kaila the inside scoop on what kind of talent his team are looking for, how brands should be thinking about storytelling (or storyBUILDING) in the digital space, and where...
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Wed, Jun 22 2011 02:55PM
Kudo Tsunoda, General Manager for Xbox Kinect, took the audience at the Cannes Lions festival on a journey the path his team took to launch Kinect. Originally, Xbox started off as a powerful gaming console for the 18-35 year old male, and Kudo and his...
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Tue, Jun 21 2011 10:30AM
I had the chance to chat with Danielle Sacks, Senior Writer for Fast Company, while at Cannes Lions . Danielle shares her experience covering the advertising beat and reporting on some of the most provocative business leaders of this century, including...
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Sat, Jun 11 2011 06:11AM
Microsoft made a number of significant announcements at E3 on Monday, including a slew of new Kinect titles, such as ““Kinect: Disneyland Adventures,” “Kinect Star Wars” and “Sesame Street: Once Upon a Monster,”...
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Tue, May 03 2011 11:18PM
Chris Maier, Digital Director at Millward Brown, spent some time chatting with us about how social media and digital trends in Asia compare to other parts of the world. Hear his view on how cultural differences impact the use of social media in Asia,...
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Fri, Apr 22 2011 11:26AM
We’re now just 8 weeks away from the Cannes Lions International Festival of Creativity , and we’re gearing up to travel to the south of France to hear the latest from advertising industry thought leaders and cheer on the winners of the awards...
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Wed, Apr 20 2011 11:20PM
Last month Microsoft Advertising Asia had the chance to catch up with Adam Hemming from ZenithOptimedia. Adam notes that there’s been a recent shift in how marketers approach advertising, and that they “ are starting to understand a little...
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Mon, Apr 04 2011 10:17AM
I often talk about how the Xbox LIVE audience is growing beyond the core of 18-34 year old male gamers. Certainly, the rapid growth of the global Xbox LIVE audience – now 30 million and counting – is broadening and diversifying in its composition...
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Sun, Mar 27 2011 07:39AM
Judging has started at Dubai Lynx 2011 and judging by the program , the event, taking place at the Madinat Jumeirah in Dubai from 27-29 March, looks set to be 3 days of excellent creative insight, debate and inspiration. Our own Michael Dwan, Senior Director...
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Fri, Feb 18 2011 04:35AM
We love a bit of engagement on our Twitter handle. We don’t see our foray into social media as being all about broadcasting our news, but very much about listening to our audience as well. For the last few months I’ve been following @MichaelGillett...
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Mon, Feb 14 2011 05:21AM
This Wednesday, at the IAB’s London offices, we’ll be speaking at an event designed to excite and delight media planners and creatives all over town. The mini-conference entitled The Games Brands Play , is being run in conjunction with brand-e who are...
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Sun, Feb 13 2011 05:41PM
Last week I attended Social Media Week in New York, held at the JWT offices . I was lucky enough to give a brief presentation on new ad formats we’ve developed that incorporate social into the ad experience and then had the pleasure of speaking...
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Fri, Feb 11 2011 06:55AM
‘Social media and the socialization of the internet will at some point be just as important as the invention of the internet itself.’ On Thursday the 10 th of February industry experts and an interested audience got together in Microsoft’s...
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Mon, Jan 10 2011 04:11PM
Since we started experimenting with advertising on Xbox in 2007, I’ve raved to just about anyone who would listen about its potential for advertisers to reach a broad and growing audience. But sometimes even I, one of the biggest cheerleaders for...