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Fri, Mar 19 2010 08:11AM
This Sunday in the US, the Discovery Channel will debut its highly anticipated 11-part series Life – and is getting the word out with help from Microsoft Advertising . From the makers of the spellbinding Planet Earth series, Life reveals the spectacular...
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Wed, Mar 17 2010 08:00AM
Change is inevitable - except from a vending machine. -Robert C. Gallagher Gallagher's famous quip rings true in many aspects of my life - career, children, and climate change to name a few - but none more noticeable than the TV viewing experience...
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Tue, Mar 16 2010 08:00AM
On March 9 the new US MSN homepage made its debut offering search, news, local, and social networking – all in one place. I recently sat down with Bob Visse, General Manager of MSN Product Management, to capture his thoughts on the new, clean look of...
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Mon, Mar 15 2010 03:09PM
On Monday, I went to the South by Southwest panel -- How Does an Advertising Pro Adapt to New Communication Techniques? I had been looking forward to this session. One of the presenters, Damon Brewster, had written an interesting blog post about why he...
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Mon, Mar 15 2010 09:58AM
Last week, MSN UK announced the official launch of the MSN Video Player . In the 2nd in a series of interviews with Ashley Highfield, Microsoft UK’s MD & VP of our Consumer & Online division, he talks about the premise behind the new video experience...
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Thu, Mar 11 2010 04:30AM
Below is a list of Microsoft speakers that will be out in force imparting marketing insight and best practice at OMMA Global in San Francisco next week. The event will be trying to answer some burning questions: “What effect will an UNBOUND Web...
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Tue, Mar 09 2010 12:00AM
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of...
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Wed, Mar 03 2010 05:58PM
What’s new in mobile ads? How can advertisers exclude ads from displaying in legacy browsers? What improvements are planned to make international advertising easier? When will Microsoft allow more negative keywords? When will adCenter provide a...
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Wed, Mar 03 2010 05:40PM
Much research has been done to demonstrate the combined power of search and display. Here are some links to ClearSaleing , Eyeblaster and Microsoft research, for example. What made this panel at SMX West 2010 interesting is the best practices and advice...
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Wed, Mar 03 2010 12:00PM
We’ve been blogging a lot about digital creativity , and we can’t get enough of some of the great online execution opportunities that brands present us in the display field everyday. On our advertising site, we have an Ad Gallery which showcases...
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Tue, Mar 02 2010 06:17PM
Last Thursday (February 25 th ), the Marriott Marquis in New York City’s Times Square played host to the 2010 Online Media, Marketing and Advertising (OMMA) Behavioral Targeting Conference. The event was attended by a mix of direct advertisers, interactive...
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Tue, Mar 02 2010 06:30AM
Is this the year of mobile? That’s a question I’ve been asked every year since I joined Microsoft in 2005. And while I’m not a medium, what I will say is that the increasing use of mobile phones for everyday tasks like surfing the web...
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Thu, Feb 25 2010 06:00AM
When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not...
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Wed, Feb 24 2010 07:30AM
We’ve been writing a few posts recently about creative campaign executions in the UK and US and wanted to highlight some from Asia. Below are three great examples of how display advertising can be engaging, have a “wow” factor and generate...
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Thu, Feb 18 2010 07:06AM
SES London has brought together a tantalizing panel of 5 digital media experts, including Julie Warburton, Client Service Director at Microsoft Advertising (UK) , to debate the changes in the digital marketing space. Moderator: Jon Myers, SES Advisory...
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Wed, Feb 17 2010 12:32AM
The continual chatter on my blog post featuring Nick Utton from eTrade (not a lot of fans of the new babies) got me thinking about how we watch Super Bowl ads. Do you mind anymore if someone is chatting during the break or do you realize you’re...
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Sun, Feb 14 2010 05:43PM
The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006. We often get asked about how our team came about, how we have evolved and what our approach is to interacting...
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Fri, Feb 12 2010 12:31PM
Sometimes my job is made really easy by other people. Today that person is Blaise Aguera y Arcas who is a Bing Maps Architect. I first met Blaise back in 2007, when he took me through some of the cooler stuff to demo on Photosynth and Seadragon . Back...
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Fri, Feb 12 2010 10:54AM
Caroline Mastoras, our Travel category Development Manager in the UK, has been hard at work helping Thomas Cook create a vibrant and engaging solution for holiday goers to use when choosing where to go on vacation. Built in Silverlight , you use your...
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Thu, Feb 11 2010 05:25PM
Let's play it simple. Historically, advertisers and agencies have bought display in two different ways: contextual placements and straight performance. Contextual placement buys are a fantastic proxy for reaching your targeted audience in that users...