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Tue, Jan 17 2012 08:17AM
Since launching at the beginning of last November we’ve had a fantastic response to our new campaign for Hyundai Motor Co., the New Thinker’s Index . It’s a multi-screen, multi-market campaign that lets consumers discover and share how...
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Thu, Dec 22 2011 05:59AM
The open road means so much, to so many. To me, the thought of it brings back nostalgic memories of cross country trips with my family, road trips with friends to see bands play, and summer camping trips in our national parks. Chevrolet wanted people...
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Mon, Dec 19 2011 08:49AM
Having successfully launched the IAB rising star award winning Filmstrip and Billboard formats earlier this year, we are proud today to be running the next instalment of new creative formats on the MSN Homepage in the form of the Sliver Pushdown . The...
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Thu, Nov 03 2011 02:50PM
How does Ross Jenkins, Managing Director of Profero Performance use creativity and technology to drive brand stories? In our latest AdVision series, Kaila Lightner discovers how he determines the right marketing mix by looking through the technology lens...
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Thu, Nov 03 2011 12:54PM
Think about how many screens you interact with in a day. Three? Four? More? Can you remember any of the brands that joined you during your digital drive? There’s a good chance the answer is no, and if you’re a marketer, that’s bad news...
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Wed, Oct 26 2011 12:06PM
In March we kicked off our Imagine 2011 Marketing Leadership Summit in Redmond. It was such a huge success, we’re holding it in London on 22nd and 23rd of November for our European cousins. If you’ve not got a ticket, don’t worry because...
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Mon, Oct 24 2011 09:00AM
What was the best day of your life? The day you got married, graduated from college, or had your first child? Now you can share your best life stories with MSN using the first ever sponsored Mosaic, which combines creativity with technology to deliver...
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Tue, Oct 18 2011 05:43AM
Did you watch The Gadget Show last night? If you did, you’ll probably have seen the first UK showing of the TV advert from our new global campaign, which showcases Windows, Windows Phone, Xbox for Kinect and Office within a real-life family scenario...
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Wed, Oct 05 2011 06:37AM
Randall Rothenberg took a few minutes out of the IAB MIXX conference to talk to us about this year’s theme of storytelling, his thoughts on how device ubiquity is impacting advertising and the way we market to consumers, where we’re headed with social...
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Tue, Oct 04 2011 01:58PM
8 minutes is all you need with Quentin George to get a real handle on what’s important with regards to innovation and data in the advertising space. Following on from our post yesterday on his session on the CMO Desk , we spent some time asking him about...
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Wed, Sep 28 2011 02:45PM
We caught up with KRAFT’s Chrystel Barranger during Cannes and talked to her about what inspires her, digital marketing and how it’s beginning to fully integrate with more traditional forms of media. In addition to being inspired by the spectacular scenery...
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Wed, Sep 21 2011 02:17PM
In our latest AdVision video, Microsoft Vice President of US Advertising Sales and Marketing Keith Lorizio discusses the Microsoft - Publicis partnership with VivaKi Nerve Center President Curt Hecht. After a successful first year, Curt and his team look...
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Wed, Sep 14 2011 09:44AM
It’s sometimes said digital ad formats are often the same with no innovation. Well that is simply not true! Yesterday Microsoft Advertising UK launched its first ever ‘ film strip’ format via MSN UK Homepage Takeover for Ford. The ‘...
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Wed, Aug 17 2011 10:20AM
In this clip, Kaila Lightner interviews Thierry on the pier outside our beach club at this year’s Cannes Lions Festival of Creativity in the south of France. I love his mantra of always being curious when asked about where he gets his creative inspiration...
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Mon, Aug 15 2011 05:16AM
Ever wonder what it would be like to talk to the people behind the scenes on your favourite feature film? Last week, six journalists and bloggers across Europe found out what that was like. They were the handful of people who participated in the world’s...
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Tue, Jul 12 2011 07:11AM
Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate...
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Wed, Jun 22 2011 02:55PM
Kudo Tsunoda, General Manager for Xbox Kinect, took the audience at the Cannes Lions festival on a journey the path his team took to launch Kinect. Originally, Xbox started off as a powerful gaming console for the 18-35 year old male, and Kudo and his...
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Tue, Jun 21 2011 10:30AM
I had the chance to chat with Danielle Sacks, Senior Writer for Fast Company, while at Cannes Lions . Danielle shares her experience covering the advertising beat and reporting on some of the most provocative business leaders of this century, including...
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Sun, Jun 19 2011 05:51AM
Susanna Kempe, CEO at WGSN, shared consumer insights for 2012 and 2013 at Cannes Lions 2011 . Interestingly enough, key themes that jump out are beauty, simplicity, and technology. Kempe said consumers are looking for five things from us in 2012: A new...
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Fri, Jun 17 2011 03:38AM
Phew! We finally did it. After three and a half months the MSN UK Specials team achieved the ambitious page view target for the Ford C-MAX microsite. It was a satisfying, if slightly anticlimactic, end to arguably one of the most ambitious campaign the...