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Thu, Mar 11 2010 12:16PM
I’ll be in Austin on Friday for the South By Southwest Interactive conference. It’s my first time at the conference but Microsoft has a great presence at SXSW again this year. Microsoft’s own danah boyd , an expert in social networking...
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Wed, Mar 03 2010 12:00PM
We’ve been blogging a lot about digital creativity , and we can’t get enough of some of the great online execution opportunities that brands present us in the display field everyday. On our advertising site, we have an Ad Gallery which showcases...
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Fri, Feb 26 2010 08:00AM
I'm David Pugh-Jones, a Brand Strategist working in the Global Creative Solutions Team for Microsoft Advertising. Effectively I'm a digital architect and evangelist for creative solutions focusing on ideation, craft and concept right through to...
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Wed, Feb 24 2010 07:30AM
We’ve been writing a few posts recently about creative campaign executions in the UK and US and wanted to highlight some from Asia. Below are three great examples of how display advertising can be engaging, have a “wow” factor and generate...
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Wed, Feb 17 2010 12:32AM
The continual chatter on my blog post featuring Nick Utton from eTrade (not a lot of fans of the new babies) got me thinking about how we watch Super Bowl ads. Do you mind anymore if someone is chatting during the break or do you realize you’re...
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Mon, Feb 15 2010 05:25PM
Rather like the very British notion of tea and biscuits, when it comes to truly successful digital campaign executions, technology and creativity make a much more delicious double-act when paired together. Technology on its own needs creativity to push...
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Sun, Feb 14 2010 05:43PM
The Microsoft Advertising Community Team is over 4 years old and has been engaged in social media marketing since the launch of adCenter in 2006. We often get asked about how our team came about, how we have evolved and what our approach is to interacting...
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Fri, Feb 12 2010 10:54AM
Caroline Mastoras, our Travel category Development Manager in the UK, has been hard at work helping Thomas Cook create a vibrant and engaging solution for holiday goers to use when choosing where to go on vacation. Built in Silverlight , you use your...
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Mon, Feb 08 2010 04:05PM
In this post I'm going to explore in more detail a theme I've touched on a couple of times before in Facts Are Stubborn Things and Games Advertising Takes Center Stage . And at the risk of sounding insulting - my apologies in advance! - I'm...
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Thu, Feb 04 2010 02:45PM
What began as a contest for young creatives at the Cannes Lions International Advertising Festival has resulted in a world premiere video on World Cancer Day ! Last June, we gathered some of the best young creative minds in the industry at our Games Advertising...
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Thu, Jan 28 2010 06:45AM
Today, at 3pm GMT, the MSN UK Gaming Channel saw a bit of advertising history - the first interactive rich media ad built completely on our Silverlight platform. In true “One Microsoft” style, Microsoft Advertising in the UK has worked with...
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Tue, Jan 26 2010 11:57PM
So this is what writing a blog feels like :-) The Who (as in "who the heck are you?") My name is Jeremy Grubaugh. I'm currently the Creative Director for Microsoft's Branded Entertainment and Experience Team and primarily responsible...
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Mon, Jun 16 2008 09:22AM
You can't do search engine advertising without web analytics. At least, you can't do it well. Getting the click from the search page to your web page is just the first step; everything else depends upon your analytics. If you can't move your...
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Wed, Mar 19 2008 09:43AM
I’m at the Search Engine Strategies 2008 conference in New York, working the Microsoft booth, meeting customers, spreading the word about adCenterCommunity.com and going to as many of the sessions as I can. For any of your not familiar with the...