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Fri, Mar 05 2010 11:00AM
A note to all of our Atlas users: on Monday, March 15, 2010, we will decommission versions 1 and 2 of the Atlas Reporting API. This will impact your Media Console API usage if you have not yet updated your applications to use version 3. Therefore, if...
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Wed, Feb 24 2010 02:21PM
Richie Brown is a Learning and Development Consultant at Microsoft Advertising who focuses on the Atlas Advertiser Suite. Richie has a wealth of experience training new users on the Atlas Media Console, and he's agreed to share some of his wisdom...
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Thu, Feb 18 2010 01:49PM
Richie Brown is a Learning and Development Consultant at Microsoft Advertising who focuses on the Atlas Advertiser Suite. Richie has a wealth of experience training new users on the Atlas Media Console, and he’s agreed to share some of his wisdom here...
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Tue, Feb 09 2010 12:39PM
We’re happy to welcome our new partner, IPG, to the world of Atlas. IPG’s agencies, which include McCann-Erickson, Deutsch, Hill Holliday and more will now reap the benefits of Atlas ad-serving, industry-leading analytics and Engagement Mapping...
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Thu, Feb 04 2010 04:59PM
This week, Atlas took another step towards offering an end-to-end trafficking API with the release of the Atlas Ad Assignment API. The Atlas Ad Assignment API will enable Atlas clients and partners to manage and update the assignment of ads to placements...
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Thu, Jan 21 2010 12:32PM
Periodically, we at Atlas receive questions from clients regarding organizations which have accredited our ad-serving procedures. The questions can be thorny because third-party ad-servers, by definition, don’t house the full end-to-end ad-serving...
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Fri, Jan 15 2010 04:18PM
You probably know what you can do with Atlas Customer Targeting (CT) within the Atlas Media Console – create segments, target your messaging, and make sure you deliver the right message to the right audience. But did you also know that using Atlas...
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Thu, Dec 17 2009 10:41AM
This week, we spoke with André Knoche , a sales specialist in Atlas’ Hamburg office, to get a view of Atlas EMEA from the front lines. How long have you been working in Atlas EMEA? I joined Atlas in May 2007, a few weeks before Microsoft and aQuantive...
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Thu, Dec 10 2009 02:15PM
Did you know that Atlas offers a suite of advanced analytics that allow you to get maximum leverage out of Atlas’ deep reporting capabilities? They’re part of the Advanced Analytics Pack (AAP), a modular reporting system designed to help Atlas...
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Thu, Dec 03 2009 10:43AM
For our first post-Thanksgiving post, we sit down with Adam Cane , Atlas Sales Engineer, to talk turkey about our mobile offering. Describe the mobile advertising market today. Mobile advertising today is to some degree reminiscent of the early days of...
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Wed, Nov 25 2009 10:35AM
Atlas Blog will be doing a regular feature spotlighting our offices around the world. It's a chance for our readers to get a direct perspective on the global market for media management technology This week, we have an interview with Pete Cane, a...
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Mon, Nov 16 2009 12:54PM
Atlas has recently released a set of enhancements to Atlas' Reporting API that will enable publishers and networks to programmatically extract publisher reports from Atlas. These reports, entitled Impression Exchange Reports , are available to users...
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Wed, Nov 11 2009 08:22AM
We recently launched an update to the Atlas Universal Action Tag (UAT) called Selective Pinging. This update allows advertisers and agencies to better manage the flow of conversion and event data that they share with piggybacked networks and publishers...
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Thu, Nov 05 2009 03:29PM
Today we're launching a beta of the Atlas Technology Partner Alliance (ATPA). ATPA is an important component of our ongoing mission to open the Atlas platform and to make it more flexible for our customers. The ATPA will allow advertisers and agencies...
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Mon, Nov 02 2009 03:51PM
Atlas is now the only rich media solution that supports MSN video overlays. These are ads that appear at the bottom of an online video, like so: In this video, the ad remains on screen for 10-30 seconds, and is clickable. The user gets to control the...
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Mon, Nov 02 2009 09:42AM
Hello, World! I'm Andrea Sharfin, Atlas's product marketing manager, and I'd like to welcome you to the Atlas Blog! The Atlas Blog is your single, centralized source for Atlas information and informal product conversation. Visit at least once...
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Mon, Jun 29 2009 09:01PM
I’m pleased to announce that adCenter and the Atlas Media Console have received accreditation from the Media Rating Council (MRC), indicating our compliance with the Interactive Advertising Bureau (IAB)’s Click Measurement Guidelines and the...
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Fri, Jun 12 2009 02:41AM
We’re pleased to announce that Young-Bean Song and his team from the Atlas Institute will be blogging here very soon! Renowned throughout the industry for their Digital Marketing Insights , they defined what we now call Engagement Mapping , a technology...
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Mon, Jun 08 2009 07:45AM
What is Engagement Mapping? Imagine that you’re sitting in your garden on a hot sunny day reading a magazine. You turn the page and see an advert for a very tempting looking ice-cream. The radio station that you’re listening to blares out...
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Tue, Apr 21 2009 03:58AM
I’ve decided that since I supposedly push 21 st century solutions for marketers, I should use 21 st century technology for regular check-ins from wherever I am in the world. So here’s blog post number one! Before I get onto the topic of the...