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Tue, Jan 31 2012 10:12AM
A few months ago, we launched the AdChoices program in the Atlas Media Console, giving advertisers and agencies an easy way to provide enhanced in-ad notice to consumers according to the Self-Regulatory Guidelines for Online Behavioral Advertising (OBA...
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Mon, Jan 23 2012 11:06AM
Atlas Media Add-in was introduced a few months back and so far the response that I've received is that it's been a great tool and time-saver in many ways. While the Media Add-in can perform more functions than what currently exists in the Atlas Import...
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Mon, Jan 16 2012 09:45PM
We’ve been reimagining search campaign management, and the new Atlas Search is finally here and available for all Atlas clients! EFFICIENCY We set out to build a tool that was: Easy to learn, Easy to use, and Saved valuable time and resources The Atlas...
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Tue, Jan 10 2012 11:07PM
Life moves pretty fast when you spend most of your waking hours at work. If you don’t stop and look around once in a while, you could miss what’s really important to you (Bueller, 1986). Thank goodness for time saving efficient technologies and...
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Tue, Dec 20 2011 12:04PM
If you missed the Product Update Webinar we hosted on December 7, fear not! It’s just been posted to our Client Center for on-demand viewing . The intention of the webinar was to recap the major product releases of 2011, some of which included: Media...
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Tue, Dec 20 2011 09:48AM
It’s with great excitement that Atlas officially launched Audience Messaging at the beginning of December. Audience Messaging is a brand new solution in the Media Console that enables real-time decision-making to deliver the most relevant messages to...
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Mon, Oct 31 2011 10:15AM
If you’re like me, a typical day involves a combination of analyzing data, developing new strategies, dealing with email, attending meetings, tending to customers and peers, collaborating, reviewing the latest industry news, meeting deadlines, checking...
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Fri, Oct 07 2011 01:24PM
As advertisers, our efforts focus on bringing awareness to our brands and products, connecting deeply with consumers in relevant and meaningful ways. And while we all strive to implement the most effective, most strategic plans to reach our audiences...
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Mon, Sep 19 2011 10:47AM
I can’t believe that over 9 years have passed since I first begin my relationship with Atlas—way back before MyReports, Media Codes, Engagement Mapping, or Universal Action Tags. During my career with Atlas, I’ve had the luxury of crossing...
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Tue, Sep 06 2011 10:38AM
Everyone agrees choice is good. It’s good to have a choice of what car you buy, or what flavor of ice cream to have (especially on what have been unseasonably warm days here in Seattle). Here at Microsoft Advertising we recognize that our agency...
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Thu, Sep 01 2011 08:18AM
I’ve been in online media for over 10 years and since then have had to learn many tools. In the last 5 years alone I’ve learned adCenter, the Ad Intelligence plug-in and more recently the Atlas Media Console, Atlas Import tool and much more...
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Fri, Aug 19 2011 11:58AM
We just announced the launch of a new Excel Add-in for Atlas Media Console, which allows our clients to perform many of the tasks they typically accomplish through our web-based UI right in Excel. For those clients already using it, we’ve made a...
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Fri, Aug 05 2011 02:18PM
Sky’s the Limit: API Mystique In the past, whenever I spoke about APIs—to clients, partners, or even internal folks—I did so with a healthy dose of trepidation. The tricky thing about an API is that it’s not tangible to the likes of sales folks, or the...
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Wed, Jul 20 2011 02:17AM
Innovation is a remarkable thing. It has completely energised the digital marketing industry every couple of years in a Moore’s law fashion and, after each breaking wave, a surge of demand follows for the ad server to support the latest trend. Mobile...
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Sun, Jul 17 2011 03:31PM
Most media plans tend to start and end in Microsoft Excel. With that in mind, we’re very excited to bring you version 1 of our new Excel add-in, bringing functionality from the Media Console right to the program you’re so familiar with using...
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Tue, Jun 28 2011 12:53PM
This month, we’re excited to promote the release of the Media Console mini * —an application of the Atlas Media Console that you can download to your Windows 7 phone. This mobile app was developed and released by a passionate and motivated...
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Thu, Jun 16 2011 11:14AM
At Atlas, we have fielded questions from clients for years about how Atlas and web analytics tools, such as Omniture and Webtrends, work together. Web analytic technologies, once tools of the IT department for maintaining websites, are essential for marketing...
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Wed, Jun 08 2011 08:13AM
We’re pleased to participate in World IPv6 Day on June 8 th . What is IPv6, why does it have a special day, and why is Atlas participating, you ask? All good questions. I’ve tried to break down the specifics of World IPv6 Day below, but if...
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Tue, May 24 2011 08:58AM
Analyzing campaign data quickly and efficiently is fundamental to making informed decisions for online marketing campaigns. While Atlas offers a wide range of standard reports that offer a deep set of insights on media performance, we’re always...
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Tue, May 10 2011 02:19AM
In addition to running its well-known and successful online job site, Monster.com, Monster also helps its clients to place ads containing job listings across other sites via the Monster Career Ad Network product. And while it has long been clear that...