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Thu, Oct 22 2009 04:59AM
Around a month ago, I had the great privilege to moderate a panel with 5 of the best creative minds in Digital during Ad Week . Largely because I hate watching and listening to myself, I’ve been hesitant to review the video my team posted…but I broke...
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Wed, Sep 23 2009 01:07PM
Social media seems to be the talk of conference this year. Everyone knows it's important and everyone is not quite sure how it should be integrated into the marketing mix in the best way. Following this morning's announcement of LookingGlass,...
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Tue, Aug 25 2009 06:00AM
Advertisers covet the Fall television season for the opportunities the networks' prime-time lineups give brands to reach their target audiences. What many advertisers may not know is this Fall (and Winter) there is a host of chart toppers that will...
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Mon, Aug 10 2009 04:14PM
Microsoft Advertising will be taking part in "The Big Ad Gig," a contest where eight contestants will compete for a job at a top ad agency. Here's the latest from the wires: The Big Ad Gig , ( www.thebigadgig.com ) a first ever event will...
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Tue, Jul 28 2009 09:55AM
Clix Marketing's David Szetela has interviewed our own Mel Carson on WebmasterRadio's PPC Rockstars . Some of the topics David and Mel discuss include: -- The evolution of the Microsoft Advertising Community Team - reliving the old days... --...
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Fri, Jul 10 2009 11:59AM
Further to Jenny’s post on the Cannes Lions Gaming Workshop a couple of weeks ago, this video proves that in-game advertising isn’t just effective for FMCGs and future US Presidents!
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Wed, Jun 24 2009 05:14AM
Billed as “The Jet (Lag) Set: Maintaining Digital Creative Equilibrium Around The World”, Matt Creamer, Senior Editor at Advertising Age ,has just led a veritable panel of creativati in the Debussy Theatre here in Cannes. If there’s...
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Fri, Jun 12 2009 02:41AM
We’re pleased to announce that Young-Bean Song and his team from the Atlas Institute will be blogging here very soon! Renowned throughout the industry for their Digital Marketing Insights , they defined what we now call Engagement Mapping , a technology...
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Mon, Jun 08 2009 08:40AM
There is no question it's been a rough go for the industry lately and we've had to show moderation at Cannes this year, but I still feel strongly that the IAF and our sponsorship bring together the top talent in the industry for an important get...
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Tue, Apr 21 2009 09:36AM
Just catching up after a few weeks in North America at various conferences and internal meetings and I remembered a great presentation at SES New York by Jack Flanagan - EVP at comScore It’s never easy to be given the whole stage to yourself at one of...
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Sun, Mar 15 2009 04:04PM
You have a web analytics tool. You’re generating cubes of data, reams of reports. There are so many things you could change on your site, so many tests you could run that you’re paralyzed by indecision, a deer in the headlights. More likely, it’s your...
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Thu, Mar 12 2009 01:30AM
The Microsoft adCenter Analytics Beta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009. Please note that all hosted services...
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Sun, Mar 01 2009 09:43PM
And Why They Never Will Why don’t the numbers from adCenter and my web analytics match? It’s a common question. The underlying assumption, and anxiety, is that if the numbers don’t match, one of them must be wrong. After all, 2+2=4 no matter who’s reporting...
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Tue, Jan 06 2009 11:01AM
So we have all started the new year with the knowledge that it’s going to be a tough one! The global economic downturn has almost certainly affected us all both personally and professionally in some way. Last year we got some great reactions to...
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Sun, Nov 16 2008 08:04PM
"We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing."...
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Thu, Nov 13 2008 02:05PM
Satya Nadella made some announcements during his keynote speech at PubCon in Las Vegas this morning. In his speech Satya talked about the evolution of search engines from directories to the use of keywords but suggested there is more to come in the form...
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Wed, Nov 12 2008 08:57PM
I attended a great session on web analytics here in Las Vegas today. The advice doled out was not out of the ordinary but the delivery was excellent and that always helps to drive the message home. Jamie Smith from Engine Ready gave a detailed presentation...
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Mon, Nov 10 2008 01:29PM
We’re pleased to announce a trio of experts in the field of online marketing have accepted an invitation to impart some of their knowledge and wisdom on the adCenter Analytics Blog . Starting next Monday Jim Sterne , Bryan Eisenberg and Vanessa...
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Fri, Oct 31 2008 12:01PM
As Mel Carson recently reported in his announcement of the adCenter Analytics Beta refresh , adCenter Analytics plans to adopt Microsoft Silverlight for some parts of the UI. The first Silverlight features have now been released, so you can try them for...
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Mon, Oct 27 2008 02:34PM
adCenter customers across the globe will have noticed some changes to the user interface as they signed in after the weekend. Carolyn has started a three part series on what the upgrade means for PPC marketers on the adCenter Blog for Advertisers. But...