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Fri, Mar 12 2010 10:26AM
Credit Card debt had a large impact on the breakdown of the economy and causing many Americans into bankruptcy. Because of this, major reform hit credit card in February passed down from the government. Most consumers see this as change for the better...
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Thu, Mar 11 2010 12:16PM
I’ll be in Austin on Friday for the South By Southwest Interactive conference. It’s my first time at the conference but Microsoft has a great presence at SXSW again this year. Microsoft’s own danah boyd , an expert in social networking...
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Thu, Mar 11 2010 04:30AM
Below is a list of Microsoft speakers that will be out in force imparting marketing insight and best practice at OMMA Global in San Francisco next week. The event will be trying to answer some burning questions: “What effect will an UNBOUND Web...
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Thu, Mar 11 2010 02:22AM
Last night saw the first Bing TV advert go live in the UK. In November, Bing UK reached an important milestone: we removed the beta tag having added innovative features like Visual Search , Categorised Search and Twitter Integration . Our user base has...
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Wed, Mar 10 2010 12:25PM
Hi everyone, a call for reporting feedback from the adCenter Team. Please note that at this time, only U.S. adCenter customers are eligible for the ad credit. Full details below. We want your feedback! Microsoft® adCenter is working on our next-generation...
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Tue, Mar 09 2010 09:59AM
Following on today’s post on the Microsoft Advertising Blog, New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns , today I’m going to address some best practices for incorporating your brand into your search...
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Tue, Mar 09 2010 12:00AM
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of...
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Mon, Mar 08 2010 02:44PM
Hello, Here are the most viewed adCenter API topics on MSDN for February 2010. Microsoft adCenter API United States Microsoft adCenter Campaign Management API Reference Campaign Management Service Operations California (United States) Alabama (United...
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Mon, Mar 08 2010 10:00AM
It’s a fairly common scenario. You’ve amassed your keyword list with Microsoft Advertising Intelligence , written stellar ads and uploaded your new campaigns to adCenter. You wait a few hours and then perform a few searches for your keywords...
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Fri, Mar 05 2010 11:00AM
A note to all of our Atlas users: on Monday, March 15, 2010, we will decommission versions 1 and 2 of the Atlas Reporting API. This will impact your Media Console API usage if you have not yet updated your applications to use version 3. Therefore, if...
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Fri, Mar 05 2010 08:00AM
Keywords can be tricky things. You think you’ve got the most relevant, robust keyword list on the planet, but you run it through the keyword expansion wizard in Microsoft Advertising Intelligence (MAI) just to be sure no stone was left unturned...
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Thu, Mar 04 2010 04:50PM
Microsoft Advertising publishes a fascinating library of research and case studies in the online Research Library . I’d recommend that you spend an hour browsing there if you’re trying to learn some new best practices that will help in your...
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Thu, Mar 04 2010 08:00AM
Now that we're on to our third and final boot camp session, we know that 1) keyword research is the first step to getting your message right and 2) content is king and there are several ways to enhance copywriting for success with search marketing...
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Wed, Mar 03 2010 08:34PM
They claim it's "pretty simple". You can be the judge of that. Personally, I find copywriting almost as painful as my original thoughts of what "boot camp" would entail (see SMX West Search Marketing Boot Camp anyone? Keyword Research...
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Wed, Mar 03 2010 05:58PM
What’s new in mobile ads? How can advertisers exclude ads from displaying in legacy browsers? What improvements are planned to make international advertising easier? When will Microsoft allow more negative keywords? When will adCenter provide a...
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Wed, Mar 03 2010 05:40PM
Much research has been done to demonstrate the combined power of search and display. Here are some links to ClearSaleing , Eyeblaster and Microsoft research, for example. What made this panel at SMX West 2010 interesting is the best practices and advice...
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Wed, Mar 03 2010 03:35PM
This is my first time attending SMX West and my first search conference ever. The Paid Search session from this morning focused on customer segmentation and brought together diverse, yet very experienced and interesting speakers. It was insightful to...
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Wed, Mar 03 2010 01:56PM
The Bing Cashback program now has 1,200 active merchants, 44 million offers, and has distributed over $100 million in earned rewards for consumers. Meagan Rochelle, search solutions specialist for Cashback, offered those statistics to the audience at...
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Wed, Mar 03 2010 12:00PM
We’ve been blogging a lot about digital creativity , and we can’t get enough of some of the great online execution opportunities that brands present us in the display field everyday. On our advertising site, we have an Ad Gallery which showcases...
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Tue, Mar 02 2010 08:26PM
When you hear "Boot Camp", what comes to mind? For me, it's the thought of physical torment <g>. For some, perhaps an exhilarating test of physical endurance. For others, maybe something in between? Today, I participated in the SMX...