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Fri, Feb 03 2012 01:48PM
If the last two decades were defined by the explosion of personal computing, the current decade will be defined by a great untethering. Now, you are free to work from anywhere, print from virtually anywhere and expand your productivity through the broadband...
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Thu, Feb 02 2012 02:40PM
In this edition of AdVison, our very own Mel Carson looks into the crystal ball with Y&R’s David Sable on what to expect for 2012. “Storytelling is getting much more important,” Sable said. With the increasing number of advertising...
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Thu, Feb 02 2012 12:00PM
It’s frustrating. You go to your local hardware store (or super-store) to buy some screws to fix that loose kitchen cabinet door, and you buy one of those handy packages of 10. You only need eight, so that should take care of it. Back at home you...
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Thu, Feb 02 2012 02:39AM
As we initiated the Microsoft and Yahoo! Search Alliance , we committed to offer each of our customers a quality transition towards the newly formed combined market place. For that reason, we are providing you on this blog with regular updates on the...
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Wed, Feb 01 2012 10:22AM
The following has been cross-posted from the Global Microsoft Advertising Blog . Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand...
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Wed, Feb 01 2012 10:00AM
Last year was a pretty busy one across the board for all the teams that touch adCenter. Not only were our development teams hard at work rolling out new features and functionality in both the UI and tools, the Customer and Partner Experience team also...
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Wed, Feb 01 2012 09:20AM
You know how it is with a new look – sometimes you need to shake things up a little. That’s what we’ve done at MSN Lifestyle Living. Not only have we updated our name, we’ve got a vibrant new look with larger imagery for deeper...
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Tue, Jan 31 2012 10:12AM
A few months ago, we launched the AdChoices program in the Atlas Media Console, giving advertisers and agencies an easy way to provide enhanced in-ad notice to consumers according to the Self-Regulatory Guidelines for Online Behavioral Advertising (OBA...
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Tue, Jan 31 2012 01:18AM
If you own a small business you know that advertising your enterprise is important. You probably also have a lot of other things to do to keep your company running and allocating time to get your head around pay per click (PPC) advertising may not be...
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Mon, Jan 30 2012 09:43AM
Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie...
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Fri, Jan 27 2012 12:35PM
As I reflect back on 2011, there are a number of successes I am incredibly proud of, including: two of our formats being selected for the IAB Rising Stars awards ; the announcement of our intent with “Polymorphic” ads ; we let the market know...
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Fri, Jan 27 2012 11:54AM
This year we’ll be talking a lot about mobile, and personally I’m excited about all of the innovative advertising solutions we’ll deliver for our clients via the mobile channel over the course of the next 12 months. In anticipation,...
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Fri, Jan 27 2012 09:00AM
Customers love when businesses have printed materials to share. Whether you are a real estate agent or flower shop owner, the power of a good brochure that delivers your message with vivid visual impact cannot be overestimated. A marketing brochure can...
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Thu, Jan 26 2012 09:02AM
It is our priority to provide developers around the globe an opportunity to make money using the Microsoft Advertising Solution and today we are happy to announce we are expanding our solution into seven new countries in late February, 2012 (updated from...
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Thu, Jan 26 2012 09:00AM
While scrolling through my Facebook feed last night, I ran across a shared link from a friend highlighting a Technorati article by Andrew Froehlich, Bing: The New King of Search .* Needless to say, I felt compelled to click through… having watched...
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Thu, Jan 26 2012 04:12AM
Every once in a while I do wonder if I shouldn’t be doing something a little bit more, well useful with my life. Don’t you? Perhaps I should get my driving license, buy a race car and get on with it but seriously: this isn’t midlife...
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Wed, Jan 25 2012 10:09PM
It might be cold outside, but it’s sizzling in here! Let me share our best digital storytelling from the last few months. Cindy Lee, Go-To-Market Lead, Microsoft Advertising Asia
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Tue, Jan 24 2012 09:57AM
Along with our well-watched interview with Sir Martin Sorrell , we captured other delightful digital insight from a number of industry luminaries at CES 2012. In this clip we talked to Curt Hecht from VivaKi , who gives his thoughts on how his teams approach...
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Tue, Jan 24 2012 09:52AM
UK Finance Trends and Digital Opportunities With consumer confidence remaining at all-time lows, and negative perceptions of the high street banks, (45%* feel banks have lost touch with their customers) finance brands in the UK are under increasing pressure...
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Tue, Jan 24 2012 09:00AM
If you’re a small business owner new to the world of online advertising, you may be a bit overwhelmed by all the of the options and features that are available to you. How can all of this help you sell your product or service? I won’t try...