Engage with Advertisers

Online conversations with advertising pros from Microsoft and the community.

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Tue, Mar 16 2010
The New MSN – Microsoft’s Bob Visse Explains the Why for Advertisers
by: Jenny Leahy - MSFT
0 comments  |  in: Microsoft Advertising Blog
On March 9 the new US MSN homepage made its debut offering search, news, local, and social networking – all in one place. I recently sat down with Bob Visse, General Manager of MSN Product Management, to capture his thoughts on the new, clean look of... more

Mon, Mar 15 2010
From SXSW: How can advertising pros learn about evolving digital platforms?
by: Chris Norred - MSFT
0 comments  |  in: Microsoft Advertising Blog
On Monday, I went to the South by Southwest panel -- How Does an Advertising Pro Adapt to New Communication Techniques? I had been looking forward to this session. One of the presenters, Damon Brewster, had written an interesting blog post about why he... more

Mon, Mar 15 2010
MSN Video Player – Interview with Microsoft UK’s Ashley Highfield
by: Mel Carson - MSFT
0 comments  |  in: Microsoft Advertising Blog
Last week, MSN UK announced the official launch of the MSN Video Player . In the 2nd in a series of interviews with Ashley Highfield, Microsoft UK’s MD & VP of our Consumer & Online division, he talks about the premise behind the new video experience... more

Mon, Mar 15 2010
SES New York 2010 – Hear Microsoft Speakers on Bing & adCenter
by: Mel Carson - MSFT
0 comments  |  in: adCenter Blog
Just a week to go until Search Engine Strategies in New York! The conference looks like being one of the best yet with keynote speeches by David Meerman Scott, Google’s Avinash Kaushik and our very own Yusuf Mehdi . Yigal Elnekave , Robyn Raybould... more

Sun, Mar 14 2010
The future of mapping panel from South By Southwest
by: Chris Norred - MSFT
2 comments  |  in: Microsoft Advertising Blog
Microsoft’s Chris Pendleton , the technical evangelist for Bing Maps, led a fascinating panel at South By Southwest on Sunday morning with map experts from Foursquare, Twitter, Navtec and Flickr talking about the future of mapping. The panelists... more

Sat, Mar 13 2010
South By Southwest keynote on privacy and publicity by Microsoft researcher danah boyd
by: Chris Norred - MSFT
0 comments  |  in: Microsoft Advertising Blog
Some of the things we’re doing with social media, sometimes in pursuit of profit, and sometimes in pursuit of more altruistic efforts to improve online community, can have some  significant and unexpected consequences for users in terms of privacy... more

Sat, Mar 13 2010
SXSW Panel: Is App-vertising the Answer?
by: Hung Truong - MSFT
0 comments  |  in: adCenter Blog
I am in Austin, Texas at the SXSW Music, Film and Interactive Festival this weekend attending panels and moderating one of my own. I had a chance to sit in at a panel about “App-vertising.” The premise of the panel was the large and increasing... more

Thu, Mar 11 2010
Bing UK TV Ads – Video Interview with Ashley Highfield
by: Mel Carson - MSFT
4 comments  |  in: adCenter Blog
Last night saw the first Bing TV advert go live in the UK. In November, Bing UK reached an important milestone: we removed the beta tag having added innovative features like Visual Search , Categorised Search and Twitter Integration . Our user base has... more

Tue, Mar 09 2010
New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns
by: Anita Caras - MSFT
2 comments  |  in: Microsoft Advertising Blog
Digital has never been more important for brands that are seeking to communicate and engage with their customers, this is especially true when speaking in terms of purchase decision-making and brand perception. As digital media battles for its share of... more

Thu, Mar 04 2010
Research you can use in search marketing efforts from SMX West panel
by: Chris Norred - MSFT
0 comments  |  in: adCenter Blog
Microsoft Advertising publishes a fascinating library of research and case studies in the online Research Library . I’d recommend that you spend an hour browsing there if you’re trying to learn some new best practices that will help in your... more
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