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Latest Blog Posts

Sun, Feb 07 2010

SES London 2010 – Microsoft Speaker Line Up

by: Mel Carson - MSFT

0 comments | in: adCenter Blog

With just over a week to go till Search Engine Strategies in London, our team have been putting their finishing touches to their presentations. Peter’s session on Bing on the 1st day is really one that’s not to be missed. From the conference website:... more
Wed, Feb 03 2010

SMX West 2010 – Interview with Danny Sullivan

by: Mel Carson - MSFT

1 comments | in: adCenter Blog

With the search engine marketing conference season well under way on both sides of the pond , I caught up with Danny Sullivan – editor in chief at Search Engine Land – to chat about his team's upcoming event in March in Santa Clara. What... more
Thu, Jan 14 2010

Community Megaphone – Ideas for events engagement for adCenter API developers

by: Chris Norred - MSFT

0 comments | in: adCenter API Blog for Developers

The community team has been discussing the question of how we list and cover events for advertisers, publishers, and developers using the ad platforms. There are some good examples of community-created calendars of events – for lack of a better verb ... more
Wed, Jan 13 2010

Campaign Structure: Tips and Tricks for Creating Order from Chaos

by: Tina Kelleher - MSFT

3 comments | in: adCenter Blog

Just as business owners take inventory to inform operating expense decisions, so too should savvy search engine marketers take the time to structure campaigns so that reporting data informs optimization strategies. It’s fairly common for novice... more
Wed, Jan 06 2010

Upcoming password reset required for adCenter API Sandbox+

by: Chris Norred - MSFT

0 comments | in: adCenter API Blog for Developers

In the coming weeks we are upgrading the Microsoft adCenter API Version 6 Sandbox+ environment. If you use the API, you need to know about the upgrade in advance because you must reset your adCenter password for the Sandbox+ environment. Your Production... more
Wed, Jan 06 2010

SEM Beginner Series: Measuring Paid Search Success (Part 2 of 2): Popular Post-Click Metrics

by: Jeremy Lamothe - MSFT

2 comments | in: adCenter Blog

This is the 10 th post in the SEM Beginner Series, following last week's post on negative keywords . This series of posts is intended for new search engine marketing professionals that are looking for guidance to help identify, monitor and adjust... more
Tue, Sep 01 2009

adCenter Essentials and Paid Search Optimization Links List

by: Jeremy Lamothe - MSFT

0 comments | in: adCenter Blog

2009 has been a busy year on the Microsoft Advertising Community blog as well as at Microsoft. Microsoft Advertising has great resources for new and current advertisers who are advertising with adCenter. Today, I am sharing my personal collection of resourceful... more
Thu, Aug 27 2009

Keyword Research with Microsoft Advertising Intelligence: Tips and Tricks from the Blog

by: Carolyn Miller - MSFT

3 comments | in: adCenter Blog

Lately our adCenter bloggers have been sharing a lot of helpful info about Microsoft Advertising Intelligence , a keyword research tool that provides keyword expansion, research, pricing info and more, to help you plan your adCenter campaigns. Here are... more