Atlas Blog

Latest Blog Posts

Tue, Jan 31 2012

Design with AdChoices in Mind

by: Lori Goode - MSFT

0 comments | in: Atlas Blog

A few months ago, we launched the AdChoices program in the Atlas Media Console, giving advertisers and agencies an easy way to provide enhanced in-ad notice to consumers according to the Self-Regulatory Guidelines for Online Behavioral Advertising (OBA). The goal of the AdChoices... more
Mon, Jan 23 2012

Have you been using Atlas Media Add-in?

by: Sarah Chan - MSFT

0 comments | in: Atlas Blog

Atlas Media Add-in was introduced a few months back and so far the response that I've received is that it's been a great tool and time-saver in many ways. While the Media Add-in can perform more functions than what currently exists in the Atlas Import Tool, don't fret! The Atlas... more
Mon, Jan 16 2012

Announcing the Launch of a New Search Solution

by: Lori Goode - MSFT

0 comments | in: Atlas Blog

We’ve been reimagining search campaign management, and the new Atlas Search is finally here and available for all Atlas clients! EFFICIENCY We set out to build a tool that was: Easy to learn, Easy to use, and Saved valuable time and resources The Atlas Search Desktop Tool (ASDT... more
Tue, Jan 10 2012

NEW Atlas Media Add-In training and documentation to drive efficiencies

by: Steve Hanvey - MSFT

0 comments | in: Atlas Blog

Life moves pretty fast when you spend most of your waking hours at work. If you don’t stop and look around once in a while, you could miss what’s really important to you (Bueller, 1986). Thank goodness for time saving efficient technologies and programs! Well great news... more
Tue, Dec 20 2011

Atlas Product Update 2011 Webinar Available for Viewing

by: Lori Goode - MSFT

0 comments | in: Atlas Blog

If you missed the Product Update Webinar we hosted on December 7, fear not! It’s just been posted to our Client Center for on-demand viewing . The intention of the webinar was to recap the major product releases of 2011, some of which included: Media Add-in Audience Messaging... more
Tue, Dec 20 2011

Audience Messaging Launches!

by: Lori Goode - MSFT

0 comments | in: Atlas Blog

It’s with great excitement that Atlas officially launched Audience Messaging at the beginning of December. Audience Messaging is a brand new solution in the Media Console that enables real-time decision-making to deliver the most relevant messages to your audience. Over the past... more
Fri, Dec 02 2011

Upcoming Atlas Product Update Webinar: December 7th

by: Lori Goode - MSFT

1 comments | in: Atlas Blog

Please join us for a webinar from 10:00 A.M. to 11:00 A.M. (Pacific Standard Time), on Wednesday, December 7th, as we review the details of our 2011 release of Atlas products. Contact your Atlas Account Manager or Client Partner to receive the detailed invitation. Atlas... more
Mon, Oct 31 2011

Atlas Learning Solutions for the Multi-tasker

by: Tamara Horn - MSFT

1 comments | in: Atlas Blog

If you’re like me, a typical day involves a combination of analyzing data, developing new strategies, dealing with email, attending meetings, tending to customers and peers, collaborating, reviewing the latest industry news, meeting deadlines, checking in with the boss, and trying... more
Wed, Oct 12 2011

Reminder that AdChoices program is launching!

by: Lori Goode - MSFT

0 comments | in: Atlas Blog

Our AdChoices program launches tomorrow for Atlas Media Console clients! We are looking forward to bringing our advertisers a simple and scalable method for implementing enhanced notice on their ads according to Self-Regulatory Guidelines for Online Behavioral Advertising (OBA... more
Fri, Oct 07 2011

Atlas Launching AdChoices Program

by: Lori Goode - MSFT

1 comments | in: Atlas Blog

As advertisers, our efforts focus on bringing awareness to our brands and products, connecting deeply with consumers in relevant and meaningful ways. And while we all strive to implement the most effective, most strategic plans to reach our audiences, we should remain consumer... more