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Fri, Jan 27 2012 07:49PM
This year we’ll be talking a lot about mobile, and personally I’m excited about all of the innovative advertising solutions we’ll deliver for our clients via the mobile channel over the course of the next 12 months. In anticipation,...
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Tue, Oct 18 2011 01:43PM
Did you watch The Gadget Show last night? If you did, you’ll probably have seen the first UK showing of the TV advert from our new global campaign, which showcases Windows, Windows Phone, Xbox for Kinect and Office within a real-life family scenario...
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Mon, Aug 15 2011 01:16PM
Ever wonder what it would be like to talk to the people behind the scenes on your favourite feature film? Last week, six journalists and bloggers across Europe found out what that was like. They were the handful of people who participated in the world’s...
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Tue, Jun 21 2011 11:30AM
Today at the Cannes International Advertising Festival , I will be lucky to take part in a seminal moment in the advertising and television industry: the introduction of NUads, which transforms traditional, linear TV advertising into an interactive experience...
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Fri, Apr 29 2011 09:44AM
From its wildly popular Messin' With Sasquatch advertising campaign to a then first-of-its-kind augmented reality experience LivingSasquatch.com , Jack Link's Beef Jerky has combined marketing savvy with edgy creative—and consumers have...
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Mon, Apr 04 2011 06:17PM
I often talk about how the Xbox LIVE audience is growing beyond the core of 18-34 year old male gamers. Certainly, the rapid growth of the global Xbox LIVE audience – now 30 million and counting – is broadening and diversifying in its composition...
Filed under:
Mobile Advertising,
microsoft advertising,
in games advertising,
xbox,
in-game advertising,
microsoft mobile advertising solutions,
in game advertising,
rich media,
rich advertising,
msanews,
xbox kinect,
social networking,
mark kroese
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Wed, Mar 30 2011 11:44AM
Ivan Pollard ( whose entire presentation is now available ) has spent 25 years working for agencies and consulting firms creating messages. The mantra, “The media is the message”, was coined by Marshall McLuhan and led the predominant thought...
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Wed, Mar 30 2011 08:30PM
Steve Ballmer's entire presentation is now available on video! Attendees of Imagine 2011 had a chance to hear from Microsoft CEO Steve Ballmer on using technology to connect consumers. Given ever-changing technology, Ballmer spoke first about the...
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Thu, Mar 03 2011 01:07PM
We are packing our bags and bringing Microsoft Advertising to Austin to participate in the Transformation 2011 conference , March 7-9, put on by the American Association of Advertising Agencies (4As). Enjoy some good Texas BBQ at the Opening Night Dinner...
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Tue, Mar 01 2011 05:42PM
At Sunday’s Oscar’s the much-favored to win film “The Social Network” grabbed only three of the eight Academy Awards it was nominated for—a surprise to some, who speculated the film was, well, over-socialized in the press...