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Tue, Oct 18 2011 01:43PM
Did you watch The Gadget Show last night? If you did, you’ll probably have seen the first UK showing of the TV advert from our new global campaign, which showcases Windows, Windows Phone, Xbox for Kinect and Office within a real-life family scenario...
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Thu, Aug 25 2011 09:07AM
The word television is a combination of the Greek root tele, which means “far off” and the Latin visio, which means “sight.” The term was imported from France around 1907—years before the actual television set was invented...
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Mon, Aug 15 2011 01:16PM
Ever wonder what it would be like to talk to the people behind the scenes on your favourite feature film? Last week, six journalists and bloggers across Europe found out what that was like. They were the handful of people who participated in the world’s...
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Wed, Jun 22 2011 02:55PM
Kudo Tsunoda, General Manager for Xbox Kinect, took the audience at the Cannes Lions festival on a journey the path his team took to launch Kinect. Originally, Xbox started off as a powerful gaming console for the 18-35 year old male, and Kudo and his...
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Sun, Jun 12 2011 04:00AM
We’ve just come to the end of the fifth IAB Interact Congress in Barcelona and it’s been a very interesting and rewarding couple of days. Interact brought 400 delegates from the online advertising industry together to discuss thoughts, plans...
Filed under:
microsoft advertising,
xbox live,
digital marketing,
iab,
rich media,
television,
msanews,
msa news,
Marc Bresseel,
xbox kinect,
laurent delaporte,
media awards,
iab europe,
advision
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Sat, Jun 11 2011 02:11PM
Microsoft made a number of significant announcements at E3 on Monday, including a slew of new Kinect titles, such as ““Kinect: Disneyland Adventures,” “Kinect Star Wars” and “Sesame Street: Once Upon a Monster,”...
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Tue, May 24 2011 02:06PM
It was a lively scene in the Microsoft office in midtown Manhattan, as industry marketers of all stripes gathered to hear the latest and greatest from Microsoft Advertising and key premium video partners. What’s new, what’s hot and what’s...
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Fri, Apr 29 2011 09:44AM
From its wildly popular Messin' With Sasquatch advertising campaign to a then first-of-its-kind augmented reality experience LivingSasquatch.com , Jack Link's Beef Jerky has combined marketing savvy with edgy creative—and consumers have...
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Wed, Mar 30 2011 11:44AM
Ivan Pollard ( whose entire presentation is now available ) has spent 25 years working for agencies and consulting firms creating messages. The mantra, “The media is the message”, was coined by Marshall McLuhan and led the predominant thought...
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Wed, Mar 30 2011 08:30PM
Steve Ballmer's entire presentation is now available on video! Attendees of Imagine 2011 had a chance to hear from Microsoft CEO Steve Ballmer on using technology to connect consumers. Given ever-changing technology, Ballmer spoke first about the...