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Fri, Jan 27 2012 07:49PM
This year we’ll be talking a lot about mobile, and personally I’m excited about all of the innovative advertising solutions we’ll deliver for our clients via the mobile channel over the course of the next 12 months. In anticipation,...
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Tue, Nov 29 2011 04:38PM
Today, I have the pleasure of presenting at AppNation in San Francisco, California with Elbert Perez, an independent XNA Windows Phone developer. Elbert has quickly become a prolific XNA game developer with a strong community of players. Elbert has been...
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Tue, Oct 18 2011 01:43PM
Did you watch The Gadget Show last night? If you did, you’ll probably have seen the first UK showing of the TV advert from our new global campaign, which showcases Windows, Windows Phone, Xbox for Kinect and Office within a real-life family scenario...
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Tue, Sep 27 2011 09:30AM
You requested it. We listened! International expansion for developer onboarding and payouts has been the number one requested feature for the Microsoft Advertising solution for Windows Phone app developers. Today, we expanded our international footprint...
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Mon, Sep 26 2011 10:13PM
Today, at OMMA Global in New York, I shared social marketing insights from a study conducted by advertiser insight firm Advertiser Perceptions on Microsoft’s behalf. The data was collected from more than 700 of the largest social media advertisers...
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Wed, Sep 21 2011 05:06AM
Today, we are pleased to announce an expanded partnership with Adchemy, an advertising technology company focused on making digital ads more relevant for consumers. In addition to taking a minority stake in the company, the expansion of our existing relationship...
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Mon, Sep 19 2011 11:15AM
As described by Dennis Buchheim recently, several of our Microsoft Advertising team members will be attending the Ad Trading Summit (ATS) tomorrow in London. As Dennis noted, “The growth of Ad Exchanges and RTB has redefined display advertising...
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Tue, Sep 06 2011 11:59PM
At the close of each summer I like to reflect on something very near and dear to my heart- a seasonal distraction that takes precedence for the entirety of Seattle’s three-to-six weeks of sunshine. That is, my golf game. I was able to lower my handicap...
Filed under:
microsoft advertising,
social media marketing,
online advertising,
digital marketing,
search engine optimization,
social networking,
online trends,
word-of-mouth,
short game,
golf,
technology
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Sat, Aug 06 2011 01:47AM
The ability to target consumers online based on myriad attributes is commonplace in today’s digital marketplace. There is much to be gleaned about a consumer based on the habits they exhibit online – I’ll use myself as an example. Based...
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Tue, Jul 26 2011 01:14AM
Being a marketing manager at Microsoft I constantly keep an eye on the industry to see what’s new and innovative. Day in day out, we often just see the same old things done but occasionally, there comes along a gem that makes you sit back, take...