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Thu, May 27 2010 07:31AM
Our team in the UK, no doubt buoyed by England's recent 3-1 thrashing of Mexico, have been putting together some facts and simple packages for advertisers to understand and harness the power of games advertising here in “our green and pleasant...
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Thu, May 20 2010 12:05AM
Today we released the results of a Massive in-game advertising campaign for Bing. This is a great example of the capabilities of the measurement methodology we developed with comScore called AdEffx Action Lift for Gaming. We announced the collaboration...
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Thu, May 13 2010 05:15PM
Next week marks the TV Upfronts, when television networks showcase the fall season's offerings for Madison Avenue in hopes of booking early ad revenue and generating buzz. It's more generally the place where the networks announce their new fall...
Filed under:
Mobile Advertising,
microsoft advertising,
in-game advertising,
msn,
digital marketing,
display and search,
massive,
multi-screen,
windows 7,
msanews,
msa news
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Tue, Feb 09 2010 12:05AM
In this post I'm going to explore in more detail a theme I've touched on a couple of times before in Facts Are Stubborn Things and Games Advertising Takes Center Stage . And at the risk of sounding insulting - my apologies in advance! - I'm...
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Thu, Feb 04 2010 02:45PM
What began as a contest for young creatives at the Cannes Lions International Advertising Festival has resulted in a world premiere video on World Cancer Day ! Last June, we gathered some of the best young creative minds in the industry at our Games Advertising...
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Mon, Feb 01 2010 07:03AM
Following on from our announcement of the 1st ever Silverlight ad on MSN UK last week , I wanted to showcase another innovative use of technology to reach audiences while they play games online. Targeting 15-34 year old male demographic, the advertising...
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Wed, Nov 18 2009 06:23AM
Over 200 advertiser and agency folks joined the Massive team and our game publisher partners last Thursday night at the Allen Room, home of Jazz at Lincoln Center, for the second annual Microsoft Advertising Gaming Upfront event, showcasing content available...
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Sun, Oct 04 2009 05:00PM
This is a popular post! If you want to speak to someone about Games Advertising, please Contact Us . Apologies to John Adams for paraphrasing his famous quote , but his saying is particularly relevant today considering the number of media reports about...
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Tue, Aug 25 2009 06:00AM
Advertisers covet the Fall television season for the opportunities the networks' prime-time lineups give brands to reach their target audiences. What many advertisers may not know is this Fall (and Winter) there is a host of chart toppers that will...