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Wed, Oct 26 2011 01:33PM
The future of the consumer home and the future of the living room is something Microsoft has been passionate about for more than a decade. While there are transformative technologies in development that will create opportunities for you to engage and...
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Fri, Jun 17 2011 10:42AM
Welcome to the 29th video in our Ad Vision series of talks and interviews leading up to Cannes Lions 2011! Our 2nd to last film is a special panel discussion from the Festival of Media, held last month in Montreux. Navigating Digital Possibilities: The...
Filed under:
Mobile Advertising,
in-game advertising,
social media marketing,
digital marketing,
rich media,
festival of media,
laurent delaporte,
talking brands,
canneslions11,
nagivating digital possibilities,
advision,
starcom mediavest,
steve parker,
ian james,
stewart easterbrook,
mediavest,
navigating digital possibilities
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Tue, May 17 2011 02:10PM
As far as reality TV goes, it was pretty unreal. There I was, watching my TV, as contestants on The Biggest Loser sweated their way through a workout session that they were watching on a TV screen – exercise content that was delivered through a...
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Mon, Apr 04 2011 06:17PM
I often talk about how the Xbox LIVE audience is growing beyond the core of 18-34 year old male gamers. Certainly, the rapid growth of the global Xbox LIVE audience – now 30 million and counting – is broadening and diversifying in its composition...
Filed under:
Mobile Advertising,
microsoft advertising,
in games advertising,
xbox,
in-game advertising,
microsoft mobile advertising solutions,
in game advertising,
rich media,
rich advertising,
msanews,
xbox kinect,
social networking,
mark kroese
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Wed, Mar 09 2011 01:22AM
To finish off the day at Transformation 2011 , we found out almost everything you need to know about Boomers from Jeffery Cole, Director, Center for the Digital Future at USC. Jeffery spent the last year researching teenagers and as he started looking...
Filed under:
in games advertising,
in-game advertising,
behavioral targeting,
in game advertising,
rich media,
4a's transformation,
4a's,
rich advertising,
television,
future of gaming,
jeffery cole digital future usc
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Tue, Mar 01 2011 05:42PM
At Sunday’s Oscar’s the much-favored to win film “The Social Network” grabbed only three of the eight Academy Awards it was nominated for—a surprise to some, who speculated the film was, well, over-socialized in the press...
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Mon, Jan 24 2011 05:02PM
It was a groundbreaking way to immerse consumers in a brand. It had never been done before, and advertisers flocked to the new concept because, for the first time, they could communicate with audiences in a truly visceral way. You probably think I’m...
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Tue, Jan 11 2011 12:11AM
Since we started experimenting with advertising on Xbox in 2007, I’ve raved to just about anyone who would listen about its potential for advertisers to reach a broad and growing audience. But sometimes even I, one of the biggest cheerleaders for...
Filed under:
in games advertising,
xbox live,
xbox,
in-game advertising,
soical media,
windows 7,
in game advertising,
rich advertising,
msanews,
Windows Phone 7,
xbox kinect
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Thu, Dec 30 2010 10:55AM
There’s a dizzying amount of change in the media and advertising space right now, and next year looks to be even more chaotic and exciting. To make some sense of it all, I’ve identified some megatrends, which I define as trends that are reaching...
Filed under:
research,
reporting and optimization,
microsoft advertising,
in games advertising,
xbox live,
xbox,
in-game advertising,
digital marketing,
in game advertising,
audience targeting,
kinect,
xbox kinect,
mark kroese,
january 2011
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Thu, Nov 04 2010 08:00AM
Enthralling video compiled from interviews and footage from our participation at Advertising Week. Experience multi-screen next-generation technology featuring live demos of Kinect for Xbox 360, Deep Zoom, Pivot, and Windows Phone 7. Learn how General...
Filed under:
xbox live,
xbox,
in-game advertising,
advertising week,
adweek,
windows phone,
windows 7,
categories:advertisers:in-game advertising,
in game advertising,
windows phone 7 series,
kinect,
Pivot,
Windows Phone 7,
adweek 2010,
adweek2010,
Carolyn Everson,
deepzoom,
Charles Johnson