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Mon, Jan 30 2012 05:43PM
Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie...
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Wed, Oct 26 2011 10:24AM
How is technology changing the way we build campaigns? If you’ve ever played Angry Birds Rio, you’ve already seen a sneak peek. We took a moment to chat with Shane Smith from Vizeum who has been producing campaigns that have drastically changed...
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Wed, Sep 28 2011 02:43PM
We caught up with KRAFT’s Chrystel Barranger during Cannes and talked to her about what inspires her, digital marketing and how it’s beginning to fully integrate with more traditional forms of media. In addition to being inspired by the spectacular scenery...
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Mon, Aug 15 2011 01:16PM
Ever wonder what it would be like to talk to the people behind the scenes on your favourite feature film? Last week, six journalists and bloggers across Europe found out what that was like. They were the handful of people who participated in the world’s...
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Fri, May 13 2011 10:34AM
On Tuesday 10 th May at The Festival of Media Global 2011 , I had the pleasure of hosting the first in a series of discussions under the banner of the “ Microsoft Advertising Ad Vision Series ”. “Navigating the digital possibilities”...
Filed under:
Mobile Advertising,
microsoft advertising,
online advertising,
digital marketing,
microsoft mobile advertising solutions,
mobile apps,
brand advertising,
categories:advertisers:in-game advertising,
festival of media,
msanews,
msa news,
Microsoft Advertising TV,
2011 digital trends,
online trends,
laurent delaporte,
ad vision series,
nagivating digital possibilities,
gamification,
montreux,
starcom mediavest,
steve parker,
ian james,
stuart easterbrook
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Mon, Feb 14 2011 01:21PM
This Wednesday, at the IAB’s London offices, we’ll be speaking at an event designed to excite and delight media planners and creatives all over town. The mini-conference entitled The Games Brands Play , is being run in conjunction with brand-e who are...
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Thu, Nov 04 2010 08:00AM
Enthralling video compiled from interviews and footage from our participation at Advertising Week. Experience multi-screen next-generation technology featuring live demos of Kinect for Xbox 360, Deep Zoom, Pivot, and Windows Phone 7. Learn how General...
Filed under:
xbox live,
xbox,
in-game advertising,
advertising week,
adweek,
windows phone,
windows 7,
categories:advertisers:in-game advertising,
in game advertising,
windows phone 7 series,
kinect,
Pivot,
Windows Phone 7,
adweek 2010,
adweek2010,
Carolyn Everson,
deepzoom,
Charles Johnson
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Tue, Oct 05 2010 12:18PM
In the first of its kind in the UK, Hasbro, OMD UK and Microsoft Advertising have launched and in-game scavenger hunt on Xbox 360 games. The idea is gamers follow a series of virtual billboards to gather up letters which then reveal a number to text for...
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Fri, Oct 01 2010 04:28PM
Well that’s it for another year here at Advertising Week in New York. Big thanks to our army of of bloggers who have been out and about bringing you digital news and insight from the Big Apple. We’ve posted a list of links below just in case you missed...
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Fri, Oct 01 2010 03:47PM
Mark Young gave out his email address on Wednesday at our session at Ad Week on the Future of Digital Marketing . He’s been inundated with requests for video of the session to share, so here it is in its entirety. There are also interviews with Stephen...
Filed under:
xbox live,
xbox,
advertising week,
adweek,
advertisingweek,
windows phone,
categories:advertisers:in-game advertising,
windows phone 7 series,
advertising week 2010,
adweek 2010,
adweek2010