Our team in the UK, no doubt buoyed by England's recent 3-1 thrashing of Mexico, have been putting together some facts and simple packages for advertisers to understand and harness the power of games advertising here in “our green and pleasant land”, in the run up to this Summer of Football.
Facts:
- 30% of games spark up their console each and every day
- Gamers don't stop gaming before, during and after sports events
- 77% UK consumers go online while they watch TV
- 71% of gamers say they can convince others what mobile to buy
- Searches on Bing this year show game console queries are up by 13%
- 56% can recall in-game ads
Advertising opportunities include:
- Xbox LIVE Road Block: Dominate the Xbox LIVE dashboard for 24 hours with elements including static banners (average CTA 2%) and a 15-30” full screen video
- Inside Xbox Sponsorship: Create stand out by sponsoring Inside Xbox - The editorial channel within Xbox LIVE where gamers go for up to the minute Xbox/Sports/E3 news. Includes 5 second pre roll followed by client logo placement appearing in the video window while gamers view the Inside Xbox content
- Summer of Football on Xbox LIVE: Take advantage of 1.5m UUs expected for the free for everyone, unlocked Xbox LIVE GOLD service during the opening weekend of the Football Event of the decade. There are 2.5m banner impressions guaranteed over the tournament period.
Check out our advertising site for more on In Game Advertising, Advertising on Xbox and get many, many more facts!
Thanks,
Mel
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