Is this the year of mobile?

That’s a question I’ve been asked every year since I joined Microsoft in 2005.

And while I’m not a medium, what I will say is that the increasing use of mobile phones for everyday tasks like surfing the web, social networking, reading the news, watching video and searching has created a new vigour amongst marketers keen to harness the power of targeting consumers on the move.

At Microsoft Advertising we have a number of ways to get into mobile, whether you are in the US, the UK or elsewhere, I thought I’d outline where you can get some help, tips and information on the channel.

For US Advertisers we have a mobile hub on our advertising site which has a video, contact information for our sales team and a downloadable brochure outlining how to advertise and what the opportunities are.

If you’re in the UK, we have the UK mobile advertising site which includes info on a mobile site builder and details on our mobile media offering.

Further afield? Find further insight on mobile advertising for Europe.

We now have folks from our Mobile Advertising team blogging on our site which will give you some on-going additional insight as well!

Any questions? Just plant them below and we’ll have the mobile team respond.

Cheers

Mel

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