When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not through the newspaper, Moms are getting these coupons online. For kids today, that Sunday morning ritual is no longer Mom with her scissors and the newspaper, but instead with her laptop, and it's whenever Mom is online.

When it comes to CPG advertisers, reaching Mom and their consumers in general is a challenge. Their goals are to serve relevant ads to the right audience at the right time and increase sales. They know their audience is online. They just need to find a way to reach this audience cost effectively and need to prove that it worked.

Microsoft understands this need and I'm excited to announce a new partnership with comScore for CPG Online Effect. CPG Online Effect allows advertisers to create custom targets that are based on purchase and online behaviors. These targets run across the Microsoft network and we're able to track offline sales as a result.

We realize we're not the first to offer to find advertisers' target audiences on our network. However, we think we have some advantages through our new partnership that can deliver Mom and other relevant consumers for CPG advertisers:

• Our panel size is 350,000 - 4 times the size of our competition
• Our purchase data is captured at the cash register through loyalty cards
• Our targets are robust - we use a lot of data to deliver ads to a specific audience
• We offer reporting beyond just ROI to help future media planning efforts.

Through CPG Online Effect, Microsoft Advertising helps CPG advertisers find their consumers and confirm that online advertising dollars grew offline sales.

Sunday mornings may have changed, but Moms haven't. They still want to save money and they still want the best products for their families. CPG advertisers' objectives haven't changed. They want to get their product in front of the right audience and prove that it works. Microsoft Advertising is here to help CPG advertisers find the right audience and to provide evidence that online campaigns drive offline sales.

To learn more about CPG Online Effect, please visit: http://advertising.microsoft.com/custom-targeting-cpg-online-effect

Microsoft does not collect, store or share a user's personable identifiable information (PII) that can be used to uniquely identify, contact, or locate a single person. We offer customers a unified privacy statement, in a clear, understandable format, available at http://privacy.microsoft.com/ to ensure they have a concise picture of how any of their information may be used so that they can make informed decisions.