Rather like the very British notion of tea and biscuits, when it comes to truly successful digital campaign executions, technology and creativity make a much more delicious double-act when paired together.

Technology on its own needs creativity to push its boundaries. Creativity needs technology to deliver those dreams.

We have showcased many of Microsoft Advertising’s more creative online campaigns on the blog in the past – Pepsi Max – EA Games & Silverlight – Ford – and covered the Cannes Lions International Advertising Festival, a week where creatives from all over the world come to the south of France to discuss the latest killer campaigns.

In March, we embark on a 8 city European tour including Zurich, Milan, Amsterdam, Oslo & Copenhagen.

The event – Creative Confidential – will encompass a little science in the form of the unveiling of some new research, a local speaker, and some insight from our Creative Solutions Team who will start blogging their experiences here soon.

The aim is to inspire advertisers with:

- How creativity can help YOU

- Why creativity is important to every brand

- Why every brand can be creative, and must be creative

- How you can measure the impact of creativity

- How you can deliver that impact

We’ll bring you news of the tour here on the blog, and on our Twitter feed.

More soon!

Cheers

Mel

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