In today's tough economy, a mobile campaign's return on investment (ROI) is more important than ever.  This is especially true for direct response advertisers and their agencies who are seeking new ways to increase audience reach, drive conversions and stretch every media dollar.

To help increase conversions and lower mobile campaign costs, Microsoft Mobile Advertising has recently expanded its mobile display ad performance offering utilizing the cost per click (CPC) ad model.  This new offering is targeted at direct response advertisers who are eagerly searching for new ways to increase a mobile campaign's ROI.

Previously, our CPC mobile display solution was only available on select Verizon partner sites. Now, Microsoft's mobile display ad CPC offering enables advertisers to implement pay for performance campaigns on Microsoft's premium mobile ad network including MSN, Windows Live Hotmail, Windows Live Messenger, CNBC, Fox Sports and the Verizon Wireless portal.

Direct response advertisers are sure to benefit in a variety of ways including:

• Lowering campaign costs with a new pay for performance option
• Expanding audience reach with premium inventory from Verizon Wireless and branded mobile sites such as MSN, Windows Live, CNBC and Fox Sports
• Implementing campaigns with carrier, device or demographic targeting options
• Engaging users when they are ready to convert

If you are an advertiser seeking new ways to increase conversions and optimize your mobile media mix, there is no better solution than Microsoft's new mobile display ad CPC offering.

For more information on these and other Microsoft mobile advertising solutions check out our Mobile Advertising site or send through an email to mobads@microsoft.com.

Thanks,

Raj