Took me a while to get this video up due to some user error with my flip video camera, but enjoy this conversation with one of the industry leaders in marketing.
I’ve always enjoyed my interactions with David Sable and his insight into marketing and the role digital and data play in driving response, including the evolution of how we talk to customers.
David has always been great at bringing every conversation back to the customer, through fantastic examples and case studies.
We touch a lot of topics from Kindle, to Windows Phone re-brand, to Woody Allen, to Cannes 2009 digital – which gives you an idea of how long it took me to get this video up!
Enjoy!
Mark