Following on from Jamie's announcement about Mobile Behavioural Targeting yesterday, we’ve jotted down some sessions at AdWeek where you can hear from him and others on the technological innovation we’re bringing to the mobile advertising space.

Sept 21 at OMMA Global with two panels presented with:

Jamie Wells, Director of Global Trade Marketing for Microsoft Mobile Media, on "Resolved: The iPhone is a Big, Fat, Shiny ...Distraction"

Raj Kapoor, Global Director of Product Planning & Marketing for Mobile Advertising, on "Mobile Search - The Here and Now"

Sept 22 with two panels with:

Charles Johnson, GM for Microsoft Mobile Advertising, moderating a panel of Agency CEOs to uncover the challenges and next big ideas

Scott Howe, Corporate Vice President of Advertiser and Publisher Solutions Group, educating advertisers on how to reach their target audience across multiple screens

September 24:

Jamie Wells, Director of Global Trade Marketing for Microsoft Mobile Media, will help judge campaign ideas as part of the 'Big Ad Gig' contest. The winning campaign from this American Idol-like contest will run across multiple screens and Microsoft Advertising properties.

For more info check out our schedules of events.

Courtesy of Microsoft, starting on Sept 21, you can access the AdWeek Show Guide on http://adwk.mobi via your mobile phone (or text GUIDE to 44140) for up-to-the-minute info on show schedules, locations, events, parties, and more.

Make sure you keep your eye on our Advertising Week Social Site for all our tweets, photos and video coverage on each and every day!

Video interviews with Scott and Charles with their thoughts on the coming week can already be found here.

The official Twitter hashtag for Ad Week is #adwk

See you there!

Mel