Lucky enough to sit down with Nick Utton from eTrade and get some inside scoop on the babies, the origin of the Shankopotamus, and also eTrade's digital strategy. "If advertising's the uninvited guest, we've got consumers who've come to different web sites and want to view our commercials in full."
Take a look at the interview on MSN Video or watch below. And if you haven't seen the latest PSA spot from eTrade, check it out. good stuff.