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Microsoft Advertising Blog

Latest Blog Posts

Thu, Sep 02 2010

Maybe It’s Time to Start Listening to Each Other?

by: Mark Young - MSFT

0 comments | in: Microsoft Advertising Blog

One thing I’ve realized lately is there is a lot of talking going on in the industry but not a lot of listening. And worst of all, a lot of talk about tactics and not a lot of strategic dialogue. Maybe I should just stop this blog now and get to... more
Wed, Sep 01 2010

Talking B2B Social Media ROI at SES Hong Kong 2010

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Blog

Just a quick note to say I’ll be travelling down to Asia for Search Engine Strategies Hong Kong the week after next. It’s the first time the event has been held there, so should be a fascinating immersion into all the online marketing activities... more
Wed, Aug 25 2010

Think Visibility 2010 – Microsoft Advertising Speaking on Social Media and Community

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Blog

Not long to go now before I catch a train up to Leeds in Yorkshire for the 2010 Think Visibility conference. The event on Saturday 4th September is organised by Dom Hodgson . It’s is a melting pot of ideas and expertise from all over the country... more
Tue, Aug 24 2010

Microsoft Advertising Asia Digital Showcase Video and Online Marketing Resources

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Blog

Continuing our series of digital showcase videos, the team in Asia have followed our 2010 Global Digital Advertising Video and our European Online Advertising Video with one of their own. The 3 minute spot shows a myriad of different ways our solutions... more
Sun, Aug 22 2010

Attention Please: Advertising in the Age of Overload

by: Mark Kroese - MSFT

0 comments | in: Microsoft Advertising Blog

I believe the single most valuable asset for an advertiser today is to have someone’s undivided attention. And that is the very thing that is growing scarcer by the day. I don’t need to tell you why—just take a look around the dinner... more
Thu, Aug 19 2010

UK OFCOM Report Proves Multi-Screen is Marketing Manna

by: Mel Carson - MSFT

1 comments | in: Microsoft Advertising Blog

Listening to BBC news this morning will have had marketers and advertisers in the UK and abroad waking up to smell the coffee. Blanket coverage on TV, radio and the broadsheets here, talked extensively about OFCOM ’s new Communications Market Report... more
Wed, Aug 18 2010

Admira - Bringing the Emotion to Digital Affordably via TV

by: Mark Young - MSFT

0 comments | in: Microsoft Advertising Blog

Had a chance to sit down and review a new program we have around Video that got my old Brand Manager motor running. For a while I’ve been bullish on our Admira TV product, but as we build up our inventory to get to amazing scale, I also kept thinking... more
Mon, Aug 16 2010

Microsoft Advertising TV - Episode 1 - Multi-screen Digital Research, Spikes Asia, Cloud Computing

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Blog

In a new digital initiative to bring you all the very best news and views from Microsoft Advertising , we’re experimenting with a monthly update video – Microsoft Advertising TV Every month we’ll bring you the best of the blogs and provide links... more
Fri, Aug 13 2010

Cannes 2010: A Turning Point in the Great TV Debate

by: Mark Kroese - MSFT

0 comments | in: Microsoft Advertising Blog

I came to the 2010 Cannes Lions Advertising Festival to learn, share, and collaborate with my peers in the advertising industry (OK, and to catch some rays on the incomparable French Riviera). I was also looking forward to a vigorous discussion on the... more
Thu, Aug 12 2010

Digital Advertising Case Studies in One Gorgeous Silverlight Compendium

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Blog

Someone great once said, “the proof of the pudding is in the eating.” This was obviously way before the internet was thought of and digital advertising became so important in many of our lives. Case studies have become part an parcel of how... more