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Mon, Feb 08 2010

It's the Audience, Stupid. Why Advertisers just want to Target and Go

by: JJ Richards MSFT

0 comments | in: Microsoft Advertising Blog

In this post I'm going to explore in more detail a theme I've touched on a couple of times before in Facts Are Stubborn Things and Games Advertising Takes Center Stage . And at the risk of sounding insulting - my apologies in advance! - I'm... more
Mon, Feb 08 2010

Optimizing Your Microsoft adCenter Campaigns for Improved Health Results on Bing

by: Kyle Getz - MSFT

0 comments | in: adCenter Blog

Bing recently announced an improvement to certain health queries, meaning users are seeing updated organic listings for searches on topics like health conditions (try obesity or dry skin ), medicines (try ibuprofen ), and diseases (try diabetes ). For... more
Sun, Feb 07 2010

SES London 2010 – Microsoft Speaker Line Up

by: Mel Carson - MSFT

0 comments | in: adCenter Blog

With just over a week to go till Search Engine Strategies in London, our team have been putting their finishing touches to their presentations. Peter’s session on Bing on the 1st day is really one that’s not to be missed. From the conference website:... more
Fri, Feb 05 2010

From the Bing Blog: Enhanced Cooperation with Facebook on Search

by: Carolyn Miller - MSFT

0 comments | in: adCenter Blog

The Bing Blog has the latest on Facebook and Microsoft . From their post: Facebook has been a close and valued partner of Microsoft for a number of years. We have worked together on several fronts all designed to create great experiences and services... more
Thu, Feb 04 2010

Cannes Lions Creative Contest Leads to World Premiere!

by: Ginny Musante - MSFT

0 comments | in: Microsoft Advertising Blog

What began as a contest for young creatives at the Cannes Lions International Advertising Festival has resulted in a world premiere video on World Cancer Day ! Last June, we gathered some of the best young creative minds in the industry at our Games Advertising... more
Thu, Feb 04 2010

Contacting Microsoft adCenter Support: Email, Phone, Forums and Help Files

by: Tina Kelleher - MSFT

0 comments | in: adCenter Blog

Questions about how to get in touch with adCenter support are among those most frequently asked by our advertisers. You can access support through scrolling to the bottom of the page on both the adCenter site… … and here on the Microsoft... more
Wed, Feb 03 2010

SMX West 2010 – Interview with Danny Sullivan

by: Mel Carson - MSFT

1 comments | in: adCenter Blog

With the search engine marketing conference season well under way on both sides of the pond , I caught up with Danny Sullivan – editor in chief at Search Engine Land – to chat about his team's upcoming event in March in Santa Clara. What... more
Wed, Feb 03 2010

SEM Intermediate Series: Strategies for Improving Ad Position in Microsoft adCenter

by: Tina Kelleher - MSFT

0 comments | in: adCenter Blog

This is the 2 nd post in the SEM Intermediate Series , a collection of posts intended for search engine marketing professionals looking for guidance in monitoring and adjusting the key performance indicators (KPIs) that determine the success of a PPC... more