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Engage with Advertisers

Online conversations with advertising pros from Microsoft and the community.

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Thu, Sep 02 2010

Maybe It’s Time to Start Listening to Each Other?

by: Mark Young - MSFT

0 comments | in: Microsoft Advertising Blog

One thing I’ve realized lately is there is a lot of talking going on in the industry but not a lot of listening. And worst of all, a lot of talk about tactics and not a lot of strategic dialogue. Maybe I should just stop this blog now and get to... more

Wed, Sep 01 2010

Talking B2B Social Media ROI at SES Hong Kong 2010

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Blog

Just a quick note to say I’ll be travelling down to Asia for Search Engine Strategies Hong Kong the week after next. It’s the first time the event has been held there, so should be a fascinating immersion into all the online marketing activities... more

Sun, Aug 22 2010

Attention Please: Advertising in the Age of Overload

by: Mark Kroese - MSFT

0 comments | in: Microsoft Advertising Blog

I believe the single most valuable asset for an advertiser today is to have someone’s undivided attention. And that is the very thing that is growing scarcer by the day. I don’t need to tell you why—just take a look around the dinner... more

Thu, Aug 19 2010

UK OFCOM Report Proves Multi-Screen is Marketing Manna

by: Mel Carson - MSFT

1 comments | in: Microsoft Advertising Blog

Listening to BBC news this morning will have had marketers and advertisers in the UK and abroad waking up to smell the coffee. Blanket coverage on TV, radio and the broadsheets here, talked extensively about OFCOM ’s new Communications Market Report... more

Tue, Aug 17 2010

Yahoo! and Microsoft Search Alliance News: Organic Search Transition Begins Today

by: Tina Kelleher - MSFT

4 comments | in: adCenter Blog

It's been a long time since there were first rumblings of a possible search alliance between Yahoo! and Microsoft , and now here we are, on the verge of seeing the first signs of all the behind-the-scenes planning carried out and implemented... are... more

Mon, Aug 16 2010

Microsoft Advertising TV - Episode 1 - Multi-screen Digital Research, Spikes Asia, Cloud Computing

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Blog

In a new digital initiative to bring you all the very best news and views from Microsoft Advertising , we’re experimenting with a monthly update video – Microsoft Advertising TV Every month we’ll bring you the best of the blogs and provide links... more

Fri, Aug 13 2010

Cannes 2010: A Turning Point in the Great TV Debate

by: Mark Kroese - MSFT

0 comments | in: Microsoft Advertising Blog

I came to the 2010 Cannes Lions Advertising Festival to learn, share, and collaborate with my peers in the advertising industry (OK, and to catch some rays on the incomparable French Riviera). I was also looking forward to a vigorous discussion on the... more

Tue, Aug 10 2010

Video: How Does Social Media Fit in the Marketing Mix?

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Blog

Kate Box, Head of Social Media at Microsoft Advertising UK , talks to the IAB in London about what “social media” means, her role at Microsoft, why advertisers should be engaging in social media marketing, and what future trends to expect. Includes some... more

Thu, Aug 05 2010

Yahoo! and Microsoft Search Alliance News: Yahoo! Advertisers Will Begin Transition Soon

by: Tina Kelleher - MSFT

0 comments | in: adCenter Blog

Not long ago we posted about some upcoming changes to the Microsoft adCenter Editorial Guidelines as part of the preparation for the Yahoo! and Microsoft Search Alliance implementation. In an effort to keep up with the promise of transparency made in... more

Mon, Aug 02 2010

Microsoft Advertising Unveils Online Circulars for MSN Local Edition (U.S.)

by: Michelle Strub - MSFT

0 comments | in: Microsoft Advertising Blog

Are you familiar with circulars? You know those advertising inserts you often find falling out of your newspaper? Just in time for back-to-school shopping, Microsoft Advertising is unveiling new localized deals through an interactive online circulars... more

Are you a Publisher?

Engage with Publishers

Online conversations with publishing pros from Microsoft and the community.

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Fri, Feb 26 2010

Monetization Excellence Director Leading Course in Yield Management Best Practices

by: Chris Norred - MSFT

3 comments | in: pubCenter Blog

James Deaker, director of publisher monetization excellence for Microsoft, will be leading a course for publishers March 25th in New York at the Interactive Advertising Bureau. He will be sharing best practices on pricing and inventory management. At... more

Thu, Feb 18 2010

pubCenter Beta Users: Microsoft and Yahoo! Search Agreement Cleared

by: Chris Norred - MSFT

5 comments | in: pubCenter Blog

pubCenter beta participants were sent e-mail today with info about the progress with the Microsoft and Yahoo! Search Alliance. Read Microsoft VP Darren Huston's Thoughts on the Microsoft and Yahoo! Search Alliance and read the update from Carolyn... more

Mon, Nov 09 2009

Updates to the pubCenter BETA in the new release

by: Chris Norred - MSFT

19 comments | in: pubCenter Blog

The release announced today on the adCenter platform includes a host of feature updates in response to customer feedback. While adCenter users get the most dramatic new features, our pubCenter beta testers will also notice some changes in the self-service... more

Tue, Jul 21 2009

pubCenter advertiser site bidding—questions and answers to how you can use advertiser site bidding to try and improve your business.

by: Harlan

7 comments | in: pubCenter Blog

An excellent post was developed on site bidding , which generated some conversation and questions. Advertiser site bidding, a relatively new feature in pubCenter, provides a great opportunity for publishers to promote their site to advertisers, allowing... more

Wed, Jul 01 2009

How was your OOBE? Program Manager testing the scenario: pubCenter beta onboarding for a new publisher using non-MSFT blogging tools

by: Mick Gupta - MSFT

7 comments | in: pubCenter Blog

As a member of the pubCenter team from day one, it was embarrassing to not own a website till last week. Now, as a new blogger, I’ve just started showing beautiful pubCenter ads on my personal blog: http://micksalot.blogspot.com/ . Impressive how... more

Thu, Jan 08 2009

Welcome to the Microsoft Advertising pubCenter Blog

by: Kevin McCabe - MSFT

3 comments | in: pubCenter Blog

Last year, we embarked upon a journey to build a market-leading monetization platform for web publishers. We asked you to join our Beta program and to dedicate your time, energy and, in no small measure, a portion of your livelihood to help us achieve... more

Thu, Sep 02 2010

Visit the Transition Center on the Microsoft Advertising Site for FAQs, Feature Comparisons and More

by: Tina Kelleher - MSFT

0 comments | in: adCenter Blog
Thu, Sep 02 2010

Maybe It’s Time to Start Listening to Each Other?

by: Mark Young - MSFT

0 comments | in: Microsoft Advertising Blog
Wed, Sep 01 2010

Talking B2B Social Media ROI at SES Hong Kong 2010

by: Mel Carson - MSFT

0 comments | in: Microsoft Advertising Blog
Tue, Aug 31 2010

Yahoo! Paid Search Transition to Microsoft adCenter On Track

by: David Pann - MSFT

1 comments | in: adCenter Blog

more | Publisher Blog Posts

Fri, Mar 12 2010

South By Southwest: Problogger Darren Rowse discusses upcoming edition of popular book for blog publishers

by: Chris Norred - MSFT

0 comments | in: pubCenter Blog
Fri, Mar 12 2010

SXSW Presentation: Awkward Family Photos monetizing cheery “awkwardness”

by: Chris Norred - MSFT

0 comments | in: pubCenter Blog
Thu, Mar 11 2010

Microsoft Advertising at South By Southwest interactive in Austin

by: Chris Norred - MSFT

0 comments | in: Microsoft Advertising Blog
Fri, Feb 26 2010

Monetization Excellence Director Leading Course in Yield Management Best Practices

by: Chris Norred - MSFT

3 comments | in: pubCenter Blog

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problem with Merchant Center URL ?	Hossein Bing	Thu, Sep 02 2010 11:39AM	61	2
What does "restricted" mean...	AdCenter.Rep2	Thu, Sep 02 2010 10:24AM	55	1
Can't download app.	Kevin Bossons	Thu, Sep 02 2010 09:44AM	2,704	7
Setting only exact match type for Keywords	KyleH	Thu, Sep 02 2010 09:29AM	56	3
My AdCenter Desktop Upload prompts "AdCenter...	AdCenter.Rep2	Thu, Sep 02 2010 08:37AM	658	13
adCenter Website "Stalls"	ChrisD24	Thu, Sep 02 2010 07:03AM	23	0
How to get user account in merchant...	Solid Steve from the FeedPerfect Team	Thu, Sep 02 2010 06:16AM	59	2
Excel 2010	blackjaguar	Wed, Sep 01 2010 04:45PM	103	2
Import Client Accounts into AdCenter...	VN SEM	Wed, Sep 01 2010 01:18PM	724	9
ROI	AdCenter.Rep2	Wed, Sep 01 2010 10:25AM	52	1
Need Help creating a Bing Shopping Feed	nfl jerseys---www.bigstockjerseys.com	Wed, Sep 01 2010 06:44AM	329	4
Advice on Adgroups	adCenterRep3	Tue, Aug 31 2010 02:09PM	64	1
Adcenter desktop addition	Luc MSFT	Tue, Aug 31 2010 12:17PM	194	3
Where to find my conversion tracking...	adCenterRep3	Tue, Aug 31 2010 12:08PM	48	1
How do I set up multiple stores under...	Shane J	Tue, Aug 31 2010 11:01AM	41	0
How to set proper aggregation for reports	Dheeraj Soti	Tue, Aug 31 2010 10:31AM	75	3
My Account isn't showing in Adcenter...	AdCenter.Rep2	Tue, Aug 31 2010 09:33AM	244	6
Odd behavior with adgroups that conflict...	AdCenter.Rep2	Tue, Aug 31 2010 08:02AM	66	1
AdCenter has No Option for Targeting...	AdCenter.Rep2	Tue, Aug 31 2010 07:53AM	788	5
Market/Language confusion	AdCenter.Rep2	Tue, Aug 31 2010 07:51AM	1,483	7