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  • Fri, Feb 03 2012
    If the last two decades were defined by the explosion of personal computing, the current decade will be defined by a great untethering. Now, you are free to work from anywhere, print from virtually anywhere and expand your productivity through the broadband wireless revolution and the devices that have grown out of it. Mobile devices Devices like smartphones are built for mobile multitasking, featuring full keyboards, 4G speed and web browser capability—all in a package small enough to fit in your back pocket (with... more
  • Thu, Feb 02 2012
    In this edition of AdVison, our very own Mel Carson looks into the crystal ball with Y&R’s David Sable on what to expect for 2012. “Storytelling is getting much more important,” Sable said. With the increasing number of advertising channels entering the market so rapidly, advertisers must now carefully consider how to captivate their audiences without getting lost in the shuffle. Listen in on what Sable has to say on the return to great storytelling and how you can begin penning your own great brand... more
  • Thu, Feb 02 2012
    It’s frustrating. You go to your local hardware store (or super-store) to buy some screws to fix that loose kitchen cabinet door, and you buy one of those handy packages of 10. You only need eight, so that should take care of it. Back at home you open the bag – and count out seven, yes, seven screws. You paid for 10, you got seven. You’re feeling…well…frustrated. Now imagine that you’ve spent a goodly amount of advertising budget on your online search campaign. You want a good ROI, starting... more
  • Thu, Feb 02 2012
    As we initiated the Microsoft and Yahoo! Search Alliance , we committed to offer each of our customers a quality transition towards the newly formed combined market place. For that reason, we are providing you on this blog with regular updates on the progress we make, and some guidance on how to prepare for the transition. For instance, when we initiated mid-January to test the delivery of paid search results from adCenter on a small percentage of Yahoo! traffic in France and the UK, we encouraged adCenter customers to closely... more
  • Wed, Feb 01 2012
    The following has been cross-posted from the Global Microsoft Advertising Blog . Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie awards season, we’re launching the Microsoft Advertising Story Awards also known as “The MSAs”. Global winners of each category (a brand and a nonprofit) will be selected and... more
  • Wed, Feb 01 2012
    Last year was a pretty busy one across the board for all the teams that touch adCenter. Not only were our development teams hard at work rolling out new features and functionality in both the UI and tools, the Customer and Partner Experience team also debuted their Feature Suggestion Forum and here on the Community team, we launched the Microsoft Advertising for Small Business page on Facebook Now that 2012 is well underway, we’re looking forward to another great year of making adCenter the platform you want it to... more
  • Wed, Feb 01 2012
    You know how it is with a new look – sometimes you need to shake things up a little. That’s what we’ve done at MSN Lifestyle Living. Not only have we updated our name, we’ve got a vibrant new look with larger imagery for deeper user engagement, new social tools for our highly social audience and more timely, targeted content. This transformation makes MSN Living the freshest face in the MSN portfolio of sites. Check out the new site today with this slideshow and contact us for advertising opportunities... more
  • Tue, Jan 31 2012
    A few months ago, we launched the AdChoices program in the Atlas Media Console, giving advertisers and agencies an easy way to provide enhanced in-ad notice to consumers according to the Self-Regulatory Guidelines for Online Behavioral Advertising (OBA). The goal of the AdChoices program is to ultimately deliver a better consumer experience with digital advertising—but what if the icon negatively affects the look of the creative itself? While the logo is small enough not to be intrusive, if you’re not considering it when... more
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