Online conversations with advertising pros from Microsoft and the community.

Mon, Jan 30 2012
Challenging Global Marketers and Agencies to be Storytellers and Win a trip to Cannes!
by: Richard Dunmall - MSFT
0 comments  |  in: Microsoft Advertising Blog
Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in time for TV and movie awards season, we’re launching the Microsoft Advertising Story Awards also known as “The MSAs”. Global winners of each category (a brand and a nonprofit) will be selected and awarded with an exclusive trip to the Cannes Lions Festival of Creativity 2012 to be Microsoft Advertising’s VIP guests for one full week! Unlike other award competitions, this... more

Thu, Jan 26 2012
The Evolution of Bing, adCenter Feedback and What M&Ms Have in Common with Both
by: Tina Kelleher - MSFT
0 comments  |  in: adCenter Blog
While scrolling through my Facebook feed last night, I ran across a shared link from a friend highlighting a Technorati article by Andrew Froehlich, Bing: The New King of Search .* Needless to say, I felt compelled to click through… having watched the evolution of Bing since arriving here at Microsoft, I have to say without any bias whatsoever that the decision engine has come a long way. It’s old news now, but I clearly remember this article from ZDNet.com stood out to me when I ran across it; it was the first time I had seen talk of the things Bing was doing right. One piece that struck me in that article... more

Thu, Jan 26 2012
UK Bing Launches ‘Help Your Britain’ Campaign to Celebrate the Work of Britain’s Unsung Charities #helpyourbritain, #charity
by: Simone Schuurer - MSFT
0 comments  |  in: adCenter Blog
Every once in a while I do wonder if I shouldn’t be doing something a little bit more, well useful with my life. Don’t you? Perhaps I should get my driving license, buy a race car and get on with it but seriously: this isn’t midlife crisis just yet. The good intentions are all there but the time isn’t, not now anyway. That’s why it’s so nice to see that Bing (the search engine you should all be advertising on to achieve an amazing ROI with our help) has been lending its homepage to small charities this week enabling them to tell their story to Bing’s users. Every Last Friday of... more

Wed, Jan 25 2012
Coca-Cola’s Jonathan Mildenhall on Advertising Innovation and #Creativity – #AdVision
by: Shelby Healy - MSFT
0 comments  |  in: Microsoft Advertising Blog
Growing up, I always knew I wanted to work in advertising. There was something so exciting and alluring about creating an ad that made people actually feel something. I had to be a part of that. I imagined myself creating one of those brilliant spots running during the Superbowl or being part of the team that made it happen. I wanted to bring the world the next “ Herding Cats ” or create thirty seconds of something so memorable, it would become part of our regular conversation like McDonald’s “ The Shootout .” (“Over the second rafter, off the floor, nothing but net.” If you ever... more

Tue, Jan 24 2012
The Two Things Every #PPC Beginner Should Know How to Do #SMB #smallbiz
by: Erik Kjerland - MSFT
1 comments  |  in: adCenter Blog
If you’re a small business owner new to the world of online advertising, you may be a bit overwhelmed by all the of the options and features that are available to you. How can all of this help you sell your product or service? I won’t try to give you a full seminar on online advertising in this post. Instead, I’m going to give you two quick suggestions: finding more keywords and experimenting. Finding more keywords What queries do people use to find stuff on Bing? How can you get your ads to show up to more people who might be interested in your product? You can use the Microsoft Advertising Intelligence... more

Mon, Jan 23 2012
Online Privacy and Safety Center - Continuing Our Commitment to Transparency and Control for Consumers
by: Ying Li - MSFT
0 comments  |  in: Microsoft Advertising Blog
Today, in recognition of the forthcoming Data Privacy Day on January 28th and in celebration of the ten-year anniversary of the Trustworthy Computing initiative at Microsoft, the Online Services Division (OSD) is unveiling its Online Privacy and Safety Center . The Center describes the privacy features of the groups that make up OSD – Bing, MSN, and Microsoft Advertising and provides information about OSD’s privacy practices and principles. It also has an explanation of the Online Advertising Industry’s self-regulatory program for behavioral advertising. Our intention is to provide our users with increased... more

Thu, Jan 19 2012
The Search for Incredible Comes to an End at Sundance Film Festival
by: David Pugh-Jones - MSFT
0 comments  |  in: Microsoft Advertising Blog
This week, amid the Hollywood glitz and glamour of Sundance, the world-renowned independent film festival in Park City, Utah, there is one incredible screening that I cannot wait to attend. A few months ago I announced the global launch of the ‘In Search of Incredible’ campaign that Intel, ASUS and Microsoft Advertising partnered to create. This campaign was designed specifically to amplify the official ‘insearchofincredible’ brand experience that promotes ASUS’ new N5 laptop. With their lightening fast Intel i-5 processor and unparalleled audio technology by Bang & Olufsen, these devices... more

Tue, Jan 17 2012
More Famous Faces Get Involved with Hyundai’s New Thinker’s Index
by: Jonathan Oliver - MSFT
0 comments  |  in: Microsoft Advertising Blog
Since launching at the beginning of last November we’ve had a fantastic response to our new campaign for Hyundai Motor Co., the New Thinker’s Index . It’s a multi-screen, multi-market campaign that lets consumers discover and share how new thinkers are shaping the future by taking a fun, online interactive test, before sharing and comparing their results with family, friends and celebrities. Thousands of people across the seven participating markets have become part of the community by taking the test and we’ve had lots of interaction with the questions asked on the NTI Facebook page. Such success... more

Thu, Jan 12 2012
Observations from CES: Advertisers are Hungry for Help Telling Their Story
by: Frank Holland - MSFT
1 comments  |  in: Microsoft Advertising Blog
Having just returned from my first CES, I want to share some of my key observations from an advertising perspective. First and foremost, I was struck most by the incredible density of both brand clients and agency partners in attendance. Marketers and advertisers are hungry to understand how technology can help them tell their story with more consumers. In addition: 1. The attendees were a who’s who of brand marketers rarely seen together outside of the Cannes Lions Festival. The discussions I was involved in centered on Microsoft Advertisings unique ability to reach consumers across virtually any screen, whether... more

Thu, Jan 12 2012
#AdVision at #CES 2012: @WPP CEO Sir Martin Sorrell on Digital Advertising Budgets and Mobile
by: Shelby Healy - MSFT
2 comments  |  in: Microsoft Advertising Blog
In another world several years and several media plans ago, I was in advertising sales. I began my stint working at my college newspaper (remember those?) entering hand-written insertion orders and frantically leafing through the daily edition to see that my client’s investment appeared in print as beautifully as I imagined when I sold the space. Graduation came and went and so began my collection of media sales adventures. Online display? Check. Search? Of course. Radio? I’ll do it. The list of media I’ve become familiar with over the years is quite diverse, but one thing has always and will always stay... more
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